The Steve Rubel Stream

my sentiments exactly, although ten minutes still seems a little long to me.

Do you proofread your copy before pushing live?

If YouTube has such a winning model, why do other video services (like MySpace) allow for longer videos? Will they eventually adapt the YouTube style?

@Nobody, thanks! I missed a plural. Let me know if you find more. I am not perfect in life so therefore, neither is my lifestream!

No doubt I think you are right in why they limit to 10 minutes. I for one, stopped cross-posting my reviews on YouTube because of that limitation. I think that there should at least be a pro version you could buy to upload longer videos. What do you think?

@Freezerburns, they do allow some content producers to have longer videos. Still, I think they make their money on volume so why upset things? However, 1M+ iPhone 3GS' running around with video recorders changes the game.

In a world where information overload is the norm rather than the exception, 10 minutes isn't something I call "snack-sized." Like Scott said earlier in the comments, it's too long. Two to three minutes is perfect for most folks, I think. There are obviously exceptions for more viral videos, but anything else is categorized as too lengthy for my full attention.

What's funny is people have always told me my videos are too long, but new data from Blip.tv shows they are wrong. People do watch longer videos and their most popular shows are all long-form video folks. The thing is, if you click "play" on a video you're engaged and as long as the content continues to be interesting to you you'll keep watching. No one complains that the SuperBowl is "too long" or that Spiderman was "too long." The idea that online web video can't be longer is totally ridiculous and anyone who says that just hasn't looked at the numbers. Sorry Tamar.

YouTube is doing this to protect itself from copyright issues. I've had discussions with the team. As long as you are someone who creates original content and can demonstrate that and you won't use other people's content they'll let you have a director account and let you upload longer videos.

I publish all my episodes primarily on Blip.tv and a surprisingly large amount of viewers sit through my 15 plus minute reviews. I agree with Robert, its the content that will engage and keep people watching.

Thanks for the tip too, apparently its as easy as changing your account type to "director" now in your YouTube profile to change things.

You can upload more than 10 minutes. You should check into these things. Simply apply for a Director's Account

@scoble: They're too long because your videos are usually a 3 minute conversation stretched into 10.

@1938Media Thanks Loren. Duh on me!

Now if they could just solve that pesky half billion deficit problem.

if you change your account type in YouTube to Director and they approve it, you can go over the 10 minute limit.

@CK Thanks. DId that.

I make videos professionally - and there are plenty of ways to upload a 20 minute video to the web, but YouTube is largely for people who don't know how. Keeping those videos limited to 10 min could be a blessing in disguise!!!

i think many pepol need more than 10 min so many pepol will hate youtube and they will use orther