I have been writing a weblog for five years now - and it's been very good to me. However, my job at Edelman is to remain at the cutting edge and to advise major marketers on what's next. This means I must experiment and evolve or I will die.
Every great artist reinvents him/herself. I am not a great artist. But I admire musicians like Sting who try new genres like classical or Will Smith who dabbles in drama. I need to do the same when it comes to emerging technology, otherwise I will get stale.
So here's how I am planning to fork my content (unless you vehemently all disagree) ...
Micro Persuasion :: My existing blog will become a place for "best of" essays (weekly or a few times a month). These will be longer think pieces and essays about emerging technology trends and their impact on media, culture and marketing. Basically, it's what you get here now. Some will become AdAge columns and vice versa. (RSS feed)
The Steve Rubel Lifestream :: This site will have a lot more - and it will be daily. Content will include the full text of the essays published on my existing blog but also brief insights, observations, links, photos, videos and more about emerging technology. I may even do audio too since the Posterous feed by default is a podcast. I am inspired by the incredible flexibility of the Posterous platform and I plan to use it to the full extent with my iPhone, especially for video. I recommend you join me over there since it's going to be where I publish the most. (RSS feed)
Twitter :: I will continue to share links on Twitter (and not just links back to these sites), but begin to use it more for conversation around the links so that I get smarter. Net, expect the same here as what I do now.
Friendfeed :: This is where you can get all my stuff (and more) and talk about it too. I plan to engage here as I have been. I am on Facebook too, but I limit my network to only those who I have met face-to-face or corresponded with.
I have given this a lot of thought. A part of me just says autop-ublish everything I post to my Lifestream site to here, but that will just create two carbon copies of the same. I want to create a distinct purpose for each site. I may merge the sites and feeds eventually. And I am sure some of you will think this is crazy because of the Google Juice my blog has, but it feels like it's time to branch out.
For more on my strategy, see this interview I gave via email to Peter Himler. Also, this related thread from Louis Gray is relevant too. Of course, if you have thoughts, leave them here, there or anywhere!
