Whole Foods on Twitter Tops One Million Followers
Sometime in the last few days Whole Foods stores added its one millionth Twitter follower. In the process they became the first consumer brand (e.g. non-tech, celebrity or media) to go seven-digits on Twitter. To give you a sense of scale, Google has 1.1 million followers. Others, like Dell, are further back with 857,000.
Whole foods has been running a promotion tied to attracting more followers. Still, the fact that they did so in less than a year is remarkable. You can find a full list of their Twitter accounts here, including local stores.
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