The Steve Rubel Stream

Insights on emerging technologies and trends.

White Paper: Engaging the New Influencers

(download)

One of the most remarkable things my employer does is host a world-class summit for academics every year on new media. We do so even in downturns, like the one we're in now. 

This year's event, which featured both industry and academic insights, was held in Washington in June. Edelman just released a white paper summarizing the day, which you can download or peruse below. Videos from the event have been posted as well. I highly recommend the read. The event included representatives from GE, McDonald's, UPS, eBay, Humana, Starbucks, AstraZeneca, The Lance Armstrong Foundation, Whirlpool, the Mayo Clinic and many more companies and NGOs. I am featured in the wrap-up section on what's next.
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Posted 6 months ago
9 comments
Sep 05, 2009
Arnold Beekes said...
Wow, thanks for the info. What a service!
Sep 05, 2009
Greg Matthews said...
This is an excellent summary of a truly first-class event. Thanks for sharing, Steve!
Sep 07, 2009
Sampad Swain said...
Great summary. Thanks Steve!
Sep 07, 2009
Ulstrup said...
Thanks for sharing Steve! Excellent read!
Sep 07, 2009
Steve Rubel said...
Thank Edelman. They wrote and published it. 

Sep 07, 2009
J__Rad said...
I'm a PR student at the University of Oregon and I have a couple more years until I graduate. I found this White Paper via Twitter and found it VERY interesting!

I really appreciate the takeaways from each section. I'm going to keep many of those at hand for when I'm experimenting their use in my college career. Thank you and I'll try to thank Edelman.

Sep 07, 2009
Gotta love the picture of @ebayinkblog on the cover!
Sep 08, 2009
Michael Litman said...
Thanks for this Steve, i'll be writing a post on it soon.
Sep 08, 2009
Leticia Colon said...
Thanks Steve for sharing this. I subscribe to your blog and love reading your posts.

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