Thanks, Steve. Generous and honest insights that reminded me of the basics (go where the people are already gathered), and got me thinking ahead (will people get tired of tweeting?). Cheers, Robin
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
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Cheers, Robin