Video Interview: The Posterous Team on their Vision, Strategy and Growth

8 Jul 2009

Video Interview: The Posterous Team on their Vision, Strategy and Growth

In this video I talk to co-founders Sachin Agarwal and Garry Tan about the vision, strategy and growth of Posterous (traffic is up 20-50% every month). We also discuss lifestreaming and some forthcoming news: an iPhone app and theming.

Comments 23 Comments

Jul 08, 2009

Len Kendall said...

Glad to hear about the iPhone application. I thought that Tumblr's was great (in theory) but it never worked very well. Crossing my fingers for Posterous' app. Also funny it can be pronounced in two ways. Makes my idea for "PrePosterous" make more sense now.

@LenKendall

Jul 08, 2009

tommyl said...

Pretty amazing that only two guys without even an office have created Posterous.

Jul 08, 2009

Kahlil Lechelt said...

Thanks for doing the interview Steve!

Jul 08, 2009

Patrick Au-Yeung said...

yep, these guys are amazing. i'm a fan.

Jul 08, 2009

ginny said...

hah is that the creamery?

Jul 08, 2009

David Vogeleer said...

stoked about upcoming features, especially direct iPhone support

Jul 08, 2009

NiKO said...

Theming is what I'm most looking forward to. I think once that happens, my site will officially be hosted on Posterous.

Jul 08, 2009

Aviraj Saluja said...

I think Posterous has taken quite a few people by surprise, but I can totally see it become a huge deal not too far in the future. And as I had mentioned on my Posterous a few days back, I believe Garry and Sachin are it's greatest trump card.

Thanks for this rare video insight, Steve.

Jul 08, 2009

Stephen Hamilton said...

Wow. I checked Posterous out a little while back, and while I liked the idea I thought it was still a bit raw. But with Theming coming available soon, and an iPhone app, I will have to take another look.

Jul 08, 2009

Stephanie Sammons said...

Good stuff Steve!

Jul 08, 2009

Steve Rubel said...

@Ginny it is!

Jul 08, 2009

Bart Burkhardt said...

I've said it before and will day it again, Posterous rulez.

Jul 08, 2009

Skunk Diesel said...

I like it! Great job @garrytan @a4agarwal

Jul 09, 2009

Jennifer Green said...

Traffic up 20-50% and with 2 now 4 people they still have the fastest, nicest customer service around. Especially for the technically challenged like me!

Jul 09, 2009

Chris Sparno said...

This really is a great service. And its nice to see they have a conservative approach to the business yet an aggressive approach to development. The amazing part of this service is that it works as advertised. Themes and an iPhone could be the tipping point and spell trouble for Tumblr, which has not innovated in quite some time.

Jul 09, 2009

Jose Paul Martin said...

Great to see the two masterminds behind Posterous! (in whatever way you pronounce that)! Thanks Steve for the interview. Keep rocking the blogosphere!

Jul 09, 2009

Don Campbell said...

Great interview Steve. I really like Posterous and it's nice to "meet" Garry and Sachin. Did you record this video using your iPhone?

Jul 09, 2009

Steve Rubel said...

@Don I did. Pretty much all of my vids are created with the iPhone and posted as is.

Jul 09, 2009

Mark Schulz said...

thanks for the interview! These guys are great. I'm sending everybody I can to Posterous -- especially the lower-tech folks that would never try traditional blogging.

Jul 10, 2009

Zafarali Ahmed said...

theming is imminent! AWESOEM!

Jul 10, 2009

mirl said...

Hey, these guys are cute, and Garry doesn't look anything like his avatar, lol! Steve's camera work doesn't do them justice. (What's with the glare on Garry, Steve?) Anyway, nice interview. More success to you, Garry and Sacchin and the posterous team.

Jul 19, 2009

Brent Hopkins said...

iPhone app sounds very interesting, hope it works out. Don't forget those of us with the Palm Pre!

Jul 21, 2009

Clint McManaman said...

Theming will kick posterous into high gear, as will an iphone app. But it's the lack of both that really attracted me to posterous in the first place. It's ultrasimplicity, but effective and broad functionality is what brought me over from tumblr.

You're a master Steve - keep it up!

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.