This morning I had breakfast with with Abbey Klaassen from AdAge (you can follow her on Twitter here). In this brief four-minute video interview she talks about the role of digital in the marketing mix, how Advertising Age is covering all things digital and how the PR community can best work with the editorial team.
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
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