Twitter: Avg User has 126 Followers, Runs an App

29 Jun 2009

Twitter: Avg User has 126 Followers, Runs an App

Some new stats on Twitter straight from the source...

-the average user has 126 followers;

-only 20% of its traffic comes through the Twitter website; the other 80% (logically) comes from third-party programs on smartphones or computers

via guardian.co.uk and The Raw Feed.

What's also interesting in this piece is how Twitter stores its data.

Comments 3 Comments

Jun 29, 2009

joelkelly said...

But if they're taking the mean average that means absolutely nothing, doesn't it? Ignore the whole power law distribution of it. 126 is probably far left on the curve. The median number is probably something closer to a dozen.
http://www.ted.com/talks/clay_shirky_on_institutions_versus_collaboration.html

Jun 29, 2009

Todd Randolph said...

I think it was the recent hbs study that indicated that 10% of twitter users accounted for 90% of the traffic. You have to admire the old schoolers still pushing tweets through twitter.com and still accounting for 10% of the traffic! I love statistics...

Jul 03, 2009

Peter Tanham said...

Don't forget that sms could be a chunk of that 80%

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.