The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. (Via Dwight Silverman)
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
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http://www.interactiveawards.co.nz/textthedriver/