The Science of Retweet Success

21 Sep 2009

Fascinating study by Dan Zarrella that looks at what does/does not get retweeted, based on 40M retweets. Unsurprisingly, words and time of day matter immensely. Surprisingly, begging works! Yet, semicolons don't!

Comments 20 Comments

Sep 21, 2009

Courtney Lambert said...

wow good permission-based, sharing words (tho I hate plz RT!) LOL

Sep 21, 2009

Lynda Morgan said...

Begging? I can do that lol

Sep 21, 2009

Guy McCullough said...

hey, haha, sleep well. I'm tired and bored! please Retweet!

Sep 21, 2009

Jim Hayes said...

Amazing that asking for RTs is still one of the best ways to get them; lol, bored and off to bed...

Sep 21, 2009

Michael Pranikoff said...

Very interesting. Thanks for passing along. I think if you take this information, and the information that recently came out from Vitrue -http://adage.com/digitalnext/article?article_id=138442 - in regards to Facebook Brand Pages, one might be able to start building a strategy for cross promotion.

Sep 22, 2009

deborah3756 said...

Wow short sweet and to the point -- I like it!

Sep 22, 2009

robert said...

When I followed the link from darren rowse twitter feed I was expecting a long article, this is great.

Sep 22, 2009

Steve Rubel said...

That covers the highlights.

Sep 22, 2009

Avelino said...

Great tips! I wonder if the words would be the same in portuguese!..

PLEASE follow my twitter: http://twitter.com/comofazerumsite :)

Sep 22, 2009

James Yeang said...

Awesome post about keywords and retweet success

Sep 22, 2009

Leighton Cooke said...

http://twitter.com/Cookiemouse/status/4172905805

Sep 22, 2009

stevo_driver said...

Seems to me that the 1st list are commonly used phrases I'm gonna use on facebook, lol, whilst the second list are new phrases on how to check out a free blog post on twitter.
Hey I'll be back, sleep well, g'night. got work in the morning. haha
Entertaining stuff.

Sep 22, 2009

Fox said...

I hate seeing people ask/begging to retweet. However, as my grandpa used to say, "You don't get anything if you don't ask for it."
Unfortunately, thanks to this study, we'll probably see more desperate people begging for a retweet.
Anyhow, nice list, thanks for the concise summary.

Sep 22, 2009

TheCashFlowDJ said...

Excellent marketing data or interesting Twitter trivia? Depends on your perspective.

Sep 22, 2009

Joe Buhler said...

Shouldn't it be the overall compelling content of the tweet?

Sep 22, 2009

John Keese said...

you! please help retweet twitter! ... free social media blog post

Sep 22, 2009

aaronluminding said...

wow! love this tips. Thanks for sharing. Please follow me on twitter.

Sep 23, 2009

Christian Mayrhofer said...

Sep 23, 2009

Klement Cabana said...

it´s affected by culture and/or language - still helpful

Sep 27, 2009

Todd Randolph said...

interesting twitter conversation around the initial findings release of this report from @pamelawella, @renee_innosight re causality, statistical significance. dan didn't respond very well...I'm with thecashflowdj above.

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