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The Next Big Trend? It's All About Curation

Fact: Information sources are exploding. More information will be created in 2009 than all prior years.

Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests.

This is why I and others like Robert Scoble are really excited about digital curation. Facebook and Twitter lists are one level of curation. However, there are others. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.

Here are a handful of places where you can see curation at work (more in the gallery below as well) ...
  • My Parents Were Awesome is a group-contributed tumbelog that honors our elders. It has received national recognition.
  • PopURLs Brown by UPS curates information all around business news (UPS is an Edelman client but we didn't build this site)
  • Microsoft and Nissan have built entire brandstreaming sites that showcase conversations around their brand (Edelman built the Nissan site)
  • Sawhorse Media is creating a next generation media company by curating tweets in different topics like pets and now lists too
  • IBM is using Tumblr to curate ideas for a smarter planet
Do you agree that curation - both automated and human-powered - is the next big thing? This isn't just aggregation. As I wrote in my initial post on the subject it's about separating art from junk online.

           
Click here to download:
The_Next_BIg_Trend_Its_All_Abo.zip (1779 KB)

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Comments (32)

Nov 13, 2009
Steve, I agree with you; excellent example for me is Robert's Twitter list http://twitter.com/#/list/Scobleizer/most-influential-in-tech - Robert is curating this list; gives an excellent selection of tweets of movers and shakers in (IT) industry - interesting to see is that this list already has some 2700+ followers; validating the value of this curated list!
Nov 13, 2009
Scott Gould said...
Steve certainly this is where things are going. I was at #1pound40 in London on Wednesday discussing this and the curation of news on Twitter.

Like Jeroen above says, the hand-picked curation of lists as an example brings back a lot of the personal and relational elements that are lost through automated mass-customisation and mass content distribution.

I view you, for instance, as my own personal innovative curator, picking out the best stuff. I think that's a helpful way to view ourselves on Twitter - how are we curating to provide value for others?

Nov 13, 2009
James Crawford said...
I wrote post on curation a few weeks ago: http://jameswdcrawford.wordpress.com/?s=curation

Definetely a BIG trend. I would like to know more about the IBM project. How is this curation?

Nov 13, 2009
Steve Rubel said...
By its nature a tumblelog is pure curation.
Nov 13, 2009
howardlindzon said...
financials too with stocktwits :)

you are right on obviously

Nov 13, 2009
optimizerx said...
As curation is higher level meeting of needs than simple aggregation, but major search engines need to dedupe & rank for efficient ad serving (= $$$ stream), how are the consumer masses to effectively bring it all together easily from across all of the disparate platforms (Tw/FB/Li/BookMarks/etc.) without unwittingly contributing to bookmarked urls (and now) list proliferation to derive a personal favorite of all the favorite sources.

Btw, Google is eliminating digest blogs which serve as archives of Twitter statuses - so that solution no longer is kosher.

Nov 13, 2009
Mark Essel said...
I heard your take on stream at the time you were moving from your blog to posterous. I took curation on as a personal challenge. Now I've got the hint at something that can filter the stream with semantic tools and am working on search tools to handle friend and follower streams (wanna know what your followers are most talking about right now?, I do).

More to come shortly.. check out http://victus1.victusmedia.com for a taste (you can see a potential monetization path for our streams, personalized ads).

Nov 13, 2009
rycaut said...
I wrote about how the Future of Media is curation a year ago. See http://shannonclark.wordpress.com/2008/11/18/the-future-of-media-is-curation/
Nov 13, 2009
FredDavis said...
Yeah, back in the old days we used to call a curator an editor...
Nov 13, 2009
wayan_vota said...
Fact: More information will be -recorded- in 2009 than all prior years, but I disagree that more will be created. We've always been creating content, just not recording it in data formats that share so easy.
Nov 14, 2009
Steven Addis said...
I agree with you Steve. I began blogging about this in 2005 at: CuratorEffect.com. I moved on from the meme but its time may finally be here.
Nov 14, 2009
Steven Addis said...
Here's the link: http://www.curatoreffect.com
Nov 14, 2009
James Crawford said...
Re: IBM, never really thought of projects like that as curation, but the more I consider their Tumblr the more it makes sense. Tumblr is slightly better for curation isn't it? Have you thought about changing from Posterous? I still use Posterous but am interested in your thoughts.
Nov 14, 2009
Tech_Blend said...
Totally agreed here Steve and Pop Urls Brown and Blue Editions are my faves. End of the day its about bringing the best content to one site or platform so others with similar interests can access it easily.

I rely heavily on sites like hacker news and Pop Brown for my content.

Nov 14, 2009
Peter du Toit said...
Excellent insights as always! Thanks for linking back to the piece you did last year. I think the analogy with Museum curators is very apt. Coming to think of it I do think of you, Robert and Louis Gray among others as curators.
Nov 14, 2009
Steve Rubel said...
@James I like Tumblr a lot. I have spent time with the team. They have great features and community. But I like the autoposting features on Posterous and its simplicity.
Nov 14, 2009
dan Phillips said...
dave galbraith has been going on about this for ages. His sites are grouped under http://curations.com/. Read his thoughts at http://davidgalbraith.org/technology/digital-curation-the-opposite-of-social-media/1232/ which he wrote in 2007
Nov 14, 2009
denise lee yohn said...
i'd like to see brands step into the role of curator!
Nov 14, 2009
FredDavis said...
Sheesh, this sure is a case of same old wine, brand new bottle! Editors have been sifting through and curating printed information for centuries... over 15 years ago, when the web was first started, and there were no portals, I had a site called Weblust that curated links in my favorite categories.... got nice thank-you's from people ranging from Ralph Nader to Avram Miller... so yeah, I made a career as a journalist, and it's nice to see a basic journalistic tool like editing come to the web, even in such a crude form as curation ;-)
Nov 14, 2009
cognizr said...
Curation will definitely be key as we hanker for ways to reduce information overload. Human curation is, let's say difficult, to maintain and scale. Most of automated curation or attempts are trying to use keywords and so are inherently limited. The real deal will be "Semantic Curation" - the use of semantic technology to curate the spatio-temporally relevant information streams.
Nov 14, 2009
FredDavis said...
editor+web tools=curation, a la Mechanical Turk
Nov 14, 2009
Tomas said...
i have never thought of myself in terms of a 'curator' but i like it (I have always seen myself as an 'archiver' or just plain 'loco') and wanted to throw my thoughts into this as i have invested a tremendous amount of time and energy in this evolving concept and truly believe in its value and future growth

i believe a human(s) is by far the best tech for creating something useful from aggregation whatever web system/service is used - i believe this because i have personally 'curated' 54k items around a niche topic - by this i mean i have collected, organized, optimized, categorized by geography and subject, tagged and prioritized hispanic news over the past 4 years with a lot of love i might add. - imho there is simply no way to get the quality, the human touch without one of us.

just my dos centavos

Nov 14, 2009
Miles Maker said...
If I can't delete Tweets from my Twitter list, I'm not curating anything.
Nov 14, 2009
Miles Maker said...
If I can't delete Tweets from my Twitter list I'm not curating anything.
Nov 14, 2009
charly omer said...
I fully agree with you steve. I'm trying to do the same with mcsquare: "separating art from junk online" and share this in almost realtime.
Nov 16, 2009
danolsen said...
Steve, great post! I agree information overload is becoming a bigger and bigger problem. However, I think scaling 100% human curation is going to be a challenge in light of the incredible pace of content creation. I think software-assisted human curation is more likely the optimal solution.

I invite you to check out YourVersion a real-time discovery engine that discovers new, relevant content tailored to your topics of interest. We launched 2 months ago at TechCrunch50 where we won the People's Choice Award. Scoble shared his thoughts on curation with us and posted his video interview with us on Building 43.

Our v1 feature set is focused on discovery, bookmarking, and sharing, and our Profile page give you a public URL where you can curate your favorite webpages organized by topic. We'll be expanding further into more social and curation features. We also have a free iPhone app and a Firefox toolbar.

I look forward to hearing your feedback on the product. Cheers,

Dan Olsen
CEO, YourVersion

Nov 16, 2009
James said...
Steve,

Great post!

SALE.com (http://www.sale.com) is doing something quite interesting in curating sales information and uncluttering inboxes from ecommerce sites. You can create a list of your favorite stores, and easily browse, or window shop, those stores, as well as view their email newsletters, instead of having email newsletters to your inboxes and acting like spam.

Nov 16, 2009
Trendero said...
Great post; I agree. I like the idea of users doing the curation, which is the approach we take at Trendero.com.
Nov 16, 2009
Colleen Greene said...
Very good post (and excellent original post from 2008). Data curation *is* a big deal, particularly due to so much information overload. The ability to help people sift through the junk to find useful web-based information revolutionized the role of librarians over the last decade or so. But now, next generation librarians, like me, are looking for ways to harvest and incorporate user-curated data into our products and services.
Nov 18, 2009
Golf SLO said...
I guess what I started last week on facebook might be considered manual curation of local golf news (http://golfslo.com/facebook). This is the result of a middle-aged nerd discovering golf. Need to check out Posterous.
Nov 18, 2009
Jughead said...
I put together (curated) a blog specifically about social games (www.socialgamenews.com) and it serves two purposes.

1. It provides people who are looking for news about social gaming with a way to find all of the top articles related to a particular story or news event in a very fast and efficient format.

2. It creates a chronological archive that can be searched via tagged keywords as well.

I am sure many other people are doing the same thing covering different subjects on other blog platforms. (I use Wordpress)

Nov 20, 2009
steve n said...
Having managed the sites of a major player in the traditional media space, I can safely say that topic curation by non-professional, anointed experts is a major threat to traditional media companies - particularly if the content is findable. Findability (SEO in particular) will be a major stumbling block as will establishing real avenues for monetization (i.e. going beyond AdWords). Top tier advertisers are still going to the tired, ridiculously thin traditional media sites because of how media buying actually happens. I think curation will be huge; the questions I have revolve around how advertiser dollars will find the curators. This redistribution of media wealth will allow true topic experts, accreditized or not, to develop deeper and more compelling properties. The other problem of findability is also a big one: search engine algorithms seem to penalize single-topic urls relative to multi-topic sites that may be far less valuable to the reader. I'm not sure how either of these problems get fixed to support the natural evolution towards curation and the atomization of topics on the web.

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