The Next Big Trend? It's All About Curation
Fact: Information sources are exploding. More information will be created in 2009 than all prior years.
Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests.
This is why I and others like Robert Scoble are really excited about digital curation. Facebook and Twitter lists are one level of curation. However, there are others. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.
Here are a handful of places where you can see curation at work (more in the gallery below as well) ...
- My Parents Were Awesome is a group-contributed tumbelog that honors our elders. It has received national recognition.
- PopURLs Brown by UPS curates information all around business news (UPS is an Edelman client but we didn't build this site)
- Microsoft and Nissan have built entire brandstreaming sites that showcase conversations around their brand (Edelman built the Nissan site)
- Sawhorse Media is creating a next generation media company by curating tweets in different topics like pets and now lists too
- IBM is using Tumblr to curate ideas for a smarter planet
Do you agree that curation - both automated and human-powered - is the next big thing? This isn't just aggregation. As I wrote in my initial post on the subject it's about separating art from junk online.



Comments 36 Comments
Like Jeroen above says, the hand-picked curation of lists as an example brings back a lot of the personal and relational elements that are lost through automated mass-customisation and mass content distribution.
I view you, for instance, as my own personal innovative curator, picking out the best stuff. I think that's a helpful way to view ourselves on Twitter - how are we curating to provide value for others?
Definetely a BIG trend. I would like to know more about the IBM project. How is this curation?
you are right on obviously
Btw, Google is eliminating digest blogs which serve as archives of Twitter statuses - so that solution no longer is kosher.
More to come shortly.. check out http://victus1.victusmedia.com for a taste (you can see a potential monetization path for our streams, personalized ads).
I rely heavily on sites like hacker news and Pop Brown for my content.
i believe a human(s) is by far the best tech for creating something useful from aggregation whatever web system/service is used - i believe this because i have personally 'curated' 54k items around a niche topic - by this i mean i have collected, organized, optimized, categorized by geography and subject, tagged and prioritized hispanic news over the past 4 years with a lot of love i might add. - imho there is simply no way to get the quality, the human touch without one of us.
just my dos centavos
I invite you to check out YourVersion a real-time discovery engine that discovers new, relevant content tailored to your topics of interest. We launched 2 months ago at TechCrunch50 where we won the People's Choice Award. Scoble shared his thoughts on curation with us and posted his video interview with us on Building 43.
Our v1 feature set is focused on discovery, bookmarking, and sharing, and our Profile page give you a public URL where you can curate your favorite webpages organized by topic. We'll be expanding further into more social and curation features. We also have a free iPhone app and a Firefox toolbar.
I look forward to hearing your feedback on the product. Cheers,
Dan Olsen
CEO, YourVersion
Great post!
SALE.com (http://www.sale.com) is doing something quite interesting in curating sales information and uncluttering inboxes from ecommerce sites. You can create a list of your favorite stores, and easily browse, or window shop, those stores, as well as view their email newsletters, instead of having email newsletters to your inboxes and acting like spam.
1. It provides people who are looking for news about social gaming with a way to find all of the top articles related to a particular story or news event in a very fast and efficient format.
2. It creates a chronological archive that can be searched via tagged keywords as well.
I am sure many other people are doing the same thing covering different subjects on other blog platforms. (I use Wordpress)
I'm having trouble understanding how "automated curation" could be anything but automation/aggregation in disguise.
Powered by django, it's using jQuery and YUI Grids for visual effects and dandy features.
Instead of tooltips I used a facebook style lightbox (facebox) and the option of showing a full view of the feed.
The whole project is available for download, I made it easy configurable so you can roll your own instance.