Photo illustration credit: James Porto for New York Magazine.
This article in New York Magazine about President Obama's media strategy is a must read for any brand or individual that aspires to influence in the Age of the Stream. It speaks reams about how our media, culture and PR are all coping with the age of streams - starting at the top with the President of the United States.
The key takeaway for me was this - be ubiquitous and creative but know the risks.
Key quote...
"(Obama) recognizes that, in the same way a blog can’t survive on just one post a day, a presidency can no longer survive on one message per day or one press conference per year. Instead, you have to turn on a fire hose."
Yes, the President is a lifestreamer. And he's showing how it works and its risks.
