The Steve Rubel Stream

Insights on emerging technologies and trends.

The Latest Social Networking Stats from Nielsen

"May 2009 data from Nielsen Online show that people continue to spend more time on social networking and blog sites than ever before."

Other highlights: Twitter flat lined. Facebook continues to chug. But Don't overlook the MySpace video views - 116M streams is huge.

Later:: Time spent at newspaper sites sank. Coincidence?
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Posted 9 months ago
2 comments
Jul 08, 2009
James Stratford said...
It's nice to see that, "people are spending three times as long on Social Networking than and Blog sites than ever before."

The Nielsen Company graph shows people as spending over 3x's longer on Twitter from just a year ago. That one is evident and though it's flat lined it's still strong. Hadn't thought much about MySpace for awhile, but that's an impressive stat with 116 Million video views.

There's no coincidence on the Newspaper subscription base shrinking. We dropped our local subscription to the Greenfield Recorder since the paper shrunk, went up in price (declining subscriptions), has dated news (PR release not showing up in two months on #WMTU), and needs to move into the digital era. They are working that way, but they started to late and hit their learning curve.

Jul 08, 2009
James Stratford said...
Missed a detail in the last comment. Facebook may "continue to chug", but it's because of the drastic change in demographics as more late adopters who happen to be 55 or over move in. :) I still find it Ironic that based on stats in surfing yesterday that there was an over 144 percent increase in Atlanta GA and 97% in Los Angeles CA.

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