21 Oct 2009

The Age of Social Search Dawns

During the first fifteen of years of the Internet's gestation, we searched the web unassisted. In the second era, we'll do so with the curated assistance of our social networks - and be able to spot trends from friends. As we wrote in our search white paper earlier this year...

"However, on the whole, social networks are becoming a key way for people to find content that's meaningful to them. In response, all of the major networks are building out search tools that could, conceivably, threaten Google."

Well, Google made it clear they're not waiting around to get beaten. This is the opening salvo of what will be an all out social search war in in the next few years. Watch this space.