The Age of Social Search Dawns
During the first fifteen of years of the Internet's gestation, we searched the web unassisted. In the second era, we'll do so with the curated assistance of our social networks - and be able to spot trends from friends. As we wrote in our search white paper earlier this year...
"However, on the whole, social networks are becoming a key way for people to find content that's meaningful to them. In response, all of the major networks are building out search tools that could, conceivably, threaten Google."
Well, Google made it clear they're not waiting around to get beaten. This is the opening salvo of what will be an all out social search war in in the next few years. Watch this space.


Comments 6 Comments
Just theory and conjecture on my part, but I can see this happening if Google can do it. A new search race perhaps?
Disclosure - I'm a long-ago former Microsoftie. still have some MSFT in retirement funds.
Will be interesting to watch what happens with Google as the clash of the titans continue!
@Tim LOL, bottom line $$'s no matter what they say.. :-)
Thanks for the post..