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The Age of Social Search Dawns

Oct 21, 2009 at 6:06pm
During the first fifteen of years of the Internet's gestation, we searched the web unassisted. In the second era, we'll do so with the curated assistance of our social networks - and be able to spot trends from friends. As we wrote in our search white paper earlier this year...

"However, on the whole, social networks are becoming a key way for people to find content that's meaningful to them. In response, all of the major networks are building out search tools that could, conceivably, threaten Google."

Well, Google made it clear they're not waiting around to get beaten. This is the opening salvo of what will be an all out social search war in in the next few years. Watch this space.
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7 comments
Oct 21, 2009
howardgr said...
The fact that Bing will now search real time on Twitter and Facebook - and theoretically if it can stitch together (if we let it) who are friends are (Windows Live account anyone?) - it could customize search based on our friends recommendations pretty soon.
Just theory and conjecture on my part, but I can see this happening if Google can do it. A new search race perhaps?
Disclosure - I'm a long-ago former Microsoftie. still have some MSFT in retirement funds.
Oct 21, 2009
Steve Rubel said...
@Howard I totally agree Microsoft will be a player here (disclosure they are one of our clients)
Oct 21, 2009
Tim Peter said...
Good thoughts, Steve. The money quote (no pun intended) for me: “We’re not trying to make money on data." Um, yeah. Right...
Oct 22, 2009
Ahad Bokhari said...
Indeed Steve exciting times here. I played around with Bing's search in the wee hours last night, i got great responses for search criteria esp. MSFT and GOOG. What was really awesome was that after about 30 seconds it picked up my tweets as well. I'm very excited about this...

Will be interesting to watch what happens with Google as the clash of the titans continue!

@Tim LOL, bottom line $$'s no matter what they say.. :-)

Thanks for the post..

Oct 22, 2009
Norbert Mayer-Wittmann said...
Space -- the final frontier...

;D nmw

Oct 23, 2009
Steve Nelson said...
What's with the "Search Engine Visibility" white paper using issuu that I can't download or even print the whole thing - just one page at a time?

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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