He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
Earlier this week Oxford University Press declared "unfriend" its word of the year. This got me thinking... now that we are entering an era of media reforestation what common phrases could soon be history? Here's 10 that I came up with. You may disagree but I believe all of these have faded or will be gone soon. (All images are from Flickr via Creative Commons and are credited.)
For example, people often say "too many cooks spoil the broth", but how many of them actually make or eat broth, or even know what it is?
I always stare when I see someone on a pay phone...I also stare when I see someone using a portable cd player on the subway. What's their deal?
I remember when rotary phone were the norm and you didn't buy phone, but rent them from the phone company. {sigh}
- Digital cameras that make a shutter sound
- Album artwork and liner notes in iTunes
- The little white dot that disappears into the center of the screen when you shut down Joost software client, like old tube TVs
- And of course analog clock faces on every screen in my house!
Steve Rubel: why is 'excuse me do you know the correct time' possibly threatened with extinction? The time is shown as a default on our mobile phones; laptops, notebooks, iPhones; PDAs; PCs, Macs etc. . .which so many of us carry around all the time - and sometimes more than one of those devices at a time.
What might be a more interesting point here though, is why was the word 'correct' ever even inserted into this phrase?
