He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks."Some of this is easily fixable, however ...
"As the satisfaction ratings indicate, we have a long way to go to improve the usability of social network messaging and RSS feeds. The problems start with something as simple as the choice of username. For example, the United States Department of Education's Twitter ID was 'usedgov,' which sounded to users like 'used government' and was off-putting. Logos were often bad as well, particularly in the small rendering that some services offer. Users depend on the ability to scan down a stream to pick out logos and user names, but this basic need was often thwarted."This is why email in business isn't dying anytime soon. For consumers, however, things might be different.
You can't spend any time on Twitter without geeks lusting after Google Wave. Here's my quick take...it has as much chance catching on as RSS did.
As more of us around the world join the web, a lot content is going to start to be produced in non-English languages. This hasn't been a factor for a lot of us, but I suspect it will as we begin to discover content-rich resources and individuals we want to interact with.Â
As I mentioned last night, as more of my friends join Posterous and use it as a hub to populate their I am becoming a huge fan of their built in reader. It's helping me discover all kinds of new, substantive content that is hard to find in Twitter or even multiple blog RSS feeds. Today I found out you can actually subscribe to the Posterous peeps you follow via RSS. Here's how.
Want to know what's cool and emerging? Me too. That's why I subscribe to dozens of blog feeds from cool companies large and small. They include all the Google blogs, the Twitter, Friendfeed and Facebbook blog and many more.
I have decided to share these with you by rolling them up into single feed, which you can browse or subscribe or even download the OPML file. I have also published a list of all 60 blogs that are in this bundle below. I am constantly adding/removing companies from this list so please leave a comment if I omitted some big ones. (Note, some are Edelman clients.)
Also, I might at some point port the feed over to Twitter via Twitterfeed and/or add it to post to my Linkstream site so that we can discuss these items as well.
Posterous continuous its innovation march, letting you instantly send items to Google Reader with a single click. Don't count RSS readers out yet. I suspect Google Reader will soon add features that make it easier to read and reply to Tweets too.
