According to the study, social media usage by companies on the Inc. 500 has grown in the past year, with 91 percent of companies reporting that they use at least one social media tool, compared with 77 percent of companies surveyed in 2008. Of the six social media categories covered in the survey, the one that continues to be the most familiar to Inc. 500 companies is social networking, with 75 percent saying that they are "very familiar with it."
The small are using social media to arguably outmaneuver the larger companies that are taking more time to get it together. This is not to fault the multinationals. It's just taking time to peel back the onion layers to prepare their culture for a new era of real-time engagement and the age of the über-connected organization.
