28 Jul 2009

Apple Docking Patent Portends Dual OS Tablet

Playing the Apple guessing game is fun. It's focused on rumors, more rumors, some facts and more rumors. The latest is that a "big" iPod Touch that runs the iPhone OS is imminent. However, I bet we'll see this docking station finally debut with it. (It was first patented back in 2008)

We need devices that have a desktop OS in one setting and a mobile UI/operating system in a mobile context. I bet that's what Apple will one day announce and - in the process - shake up the netbook space, as they promised to do.

Remember that you heard it here first!

12 Jul 2009

Hey, Is That a PC OS in Your Pocket?

Image credit: Geek Life Blog

Now that it's Sunday I am digesting the big news of the week - Google Chrome OS. Right now there's not a lot of there, there. We'll have to see how it all comes to market next year. The devil is in the details. Will it run Photoshop? Or, will Photoshoppers turn to web based alternatives. Unclear.

Here's what I do know, though. There will be more machines in my future, not less. And portable PC operating systems will make this all possible.

Like my friend Om, after five years solely on the Mac I am now an multi-OS guy. I use a PC desktop at work. At home I use a Mac. On the road I use a netbook. And everywhere else an iPhone. Since all my data is in the cloud (mine or Edelman's) the majority of the time all I need is just a browser.

However, the cloud isn't ubiquitous yet, so secure cached data is important. That's why I carry an encrypted Sandisk U3 USB memory stick stuffed with portable apps like Evernote. But as these memory sticks get faster and bigger, I bet they will start to easily run a full operating system and apps - and that Chrome will be the first to go mainstream. Expect to see Google Chrome OS USB sticks in stores.

With PCs and desktops everywhere we'll be soon booting more off USB drives. Linux, Google Chrome OS, Mac OS X and Windows, etc. will all run off portable USB drives that we'll tote from PC to PC (or in Apple's case, Macs to Macs). The OS and its entire suite of applications will run off the devices which ensures your data stays yours.

Pocket operating systems won't be limited to USB drives either. Why can't an iPhone or a G1 phone store an entire copy of a PC OS and apps that you access when you plug into something else? Exactly, they will.

So as exciting as the Chrome announcement is, the biggest news is yet to come. PC operating systems will be always ready, in your pocket.

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.