The Steve Rubel Stream

Insights on emerging technologies and trends.
Steve Rubel
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

               

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Screencast: Google Reader Isn't Just for News, It's Also an Awesome Database


Think RSS is dead? Think it's too slow for the age of streams? Perhaps that's true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall, RSS still remains essential.
Filed under  google   Google Reader   lifehacks   RSS   Screencasts   video  
24 Comments
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Posted 6 months ago

Bookmarklets: Instapaper Gets Even Tighter with Google Reader

Is RSS dead in the age of the stream? Not for me. I still use Google Reader a lot. It's how I keep ahead. And while I still believe RSS won't catch on with the mainstream it's still a very important technology to watch. Emerging services like PubSubHubbub will help RSS will get faster and power new real-time services.

If you use RSS chances are you're a news junkie. One of my favorite complementary services is Instapaper, which allows you to save articles for future reading on any mobile device.

Over the weekend Marco Arment posted a killer update to the code that makes it easy to bookmark any article in Google Reader directly off the desktop and/or mobile version. This works faster and better than other solutions. Not only does this save a news item for future reading but Instapaper will also follow the link to the original source too and cache it. You can learn more here.
Filed under  bookmarklets   Google Reader   Instapaper   RSS   tools  
6 Comments
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Posted 7 months ago

From Google Reader to Posterous with a Click

via blog.posterous.com

Posterous continuous its innovation march, letting you instantly send items to Google Reader with a single click. Don't count RSS readers out yet. I suspect Google Reader will soon add features that make it easier to read and reply to Tweets too.

Filed under  google   Google Reader   Lifestreaming   posterous   RSS  
7 Comments
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Posted 7 months ago
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