He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
"From sun-rise to one or two o'clock," he noted, "I am drudging at the writing table." Jefferson wrote almost 20,000 letters in his lifetime, among them, scholarly musings to colleagues, affectionate notes to his family, and civil responses to admirers. He wrote John Adams that he suffered "under the persecution of letters," calculating that he received 1,267 letters in the year 1820, "many of them requiring answers of elaborate research, and all to be answered with due attention and consideration."
Although some are saying that the email age is coming to an end, the data shows the opposite is true - it increases our reliance on mail. With Gmail adding new features all the time and services like Posterous, Twitgether, Evernote, Remail and others working seamlessly with my Gmail account, I am always on the hunt for services that make email even more useful. Enter NutshellMail, which I read about on Web Worker Daily.
"It all comes down to two simple facts: email is based on open standards, and it's the lowest common denominator for Internet communication. Any communication system that wishes to supplant email will need to offer both openness and ubiquity, and nothing available today comes even close."
"If you're looking for a quick answer to a question, a phone call (when the person on the other end picks up) yields an immediate response, but an email could languish unread in ten inboxes. When an exchange involves several back-and-forths, days' worth of email could be avoided with a five-minute call."
When avoiding junk-mail filters is a priorityI would add one more - when you actually want to reach someone. I am
When you need a handy universal contact page
When you want to tell friends about the newest dancing baby video
When your group needs a fast way to share
Great find from Blagica, my Chicago colleague. Twitter apparently has surpassed Facebook as measured in the links that marketers insert in their outbound emails. The gap appears to be widening too.
