Listen to the Doers
Last night was among the more memorable of my career.
I had the unique opportunity to dine with social media strategists who work for three giants. Joining me were (pictured above left to right) Michael Brito from Intel, Tony "Frosty" Welch from HP's personal systems group and Richard Brewer-Hay from eBay. (Note: I consult to Tony and RBH and their companies since they are clients of Edelman.) The event that preceded dinner also included Angela LoSasso, Social Networking Manager at HP. A full summary is here.
I always love when the clients open up and share their experiences. Sometimes I wish we would pay more attention to what these such individuals say over what every Tom, Dick and Harry who calls himself a "social media guru" utters.
These are "the doers" - the ones who are on the front lines of change; innovators who are taking risks and getting things done.
During dinner we discussed the triumphs and tribulations of living as a social media strategist inside a big company. Sound easy? It's not. It requires finesse, good judgment and technological savvy. A lot of us think we know what works. These guys do because, well, they actually do - as in execute - strategies.
So my suggestion to you if you want to learn more about social media is to tune into "the doers." There are many if you know where to look. It's "the doers" more so than thinkers who increasingly have all the answers.
