17 Jun 2010

Obsession + Topic + Voice = Content

Marco Arment captures how John Gruber and Merlin Mann consistently create compelling online content...

Gruber says that when he’s writing Daring Fireball, he’s picturing his ideal reader — a copy of himself — and conceptually writing just for him. With everything he writes, he’s writing to and for that one ideal reader, not trying to boost his SEO for target phrases or appeal to an ever broadening demographic.

Simple formula, but it's rare people follow their interests so obsessively that they want to create content around it. Be that guy or gal before someone else is. Walk in the footsteps of giants. Give a listen to the full podcast that Marco links to as well. It's worth the hour spent. #

16 Jun 2010

Finding the Write Words with Data

1st Web Designer on finding the right keyword:
1. Define the keywords that people use to find your business
2. Find out how many people are actually using the keywords you have selected
3. Define your competition and make sure the keywords you have chosen are relevant
4. Finding the best keywords
5. Breaking keywords into pages

Great advice. But swap out the word website and substitute any content that ends up online - blog posts, videos, press releases, journalism. Everyone who aims to be creating findable stuff needs to sweat the data.

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28 Feb 2010

Bringing the Stream to Facebook

I am making a slight shift in my content strategy. My Posterous-powered site will continue to feature insights, observations and essays about emerging technologies. It will include any content - text, photos, videos - where some degree of depth is required. This includes my AdAge and Forbes columns. I have also renamed it the Steve Rubel Stream to better reflect its mission.

Now I am also adding a Facebook Page that will feature everything that's posted here plus exclusive content for those of you who opt in and become a fan. It's very similar to how I approach Twitter - which also features links that I don't always share elsewhere. The difference is that the new Facebook Page will sit in between what I do here and Twitter and hopefully spark a rich discussion from a broader group of people who don't necessarily read blogs or use Twitter. 

Please become a fan today. My initial post asks for input on the pros/cons of creating different content for each social network. As always, if you have thoughts on how I can evolve this I am all ears.


Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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