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The Steve Rubel Stream

Insights on emerging technologies and trends.

Ruud Hein on Geocities' Closure

Rudd Hein on GeoCities' closure:

"There are, I believe, two reasons why the Geocities model failed in popularity. And I say Geocities but I could also say Blogger or LiveJournal…

One, we don’t want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation – not cool.

Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn’t come anymore."

Good insights on how the web evolves. Online communities to date have been a cyclical business. Consumers are fickle. GeoCities didn't make the turn and the same may happen one day to Twitter and Facebook. However, there's nothing right now on the horizon it seems. So it might be awhile before we see a new class emerge.

Filed under  community   History   Social Networking  
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Posted 4 months ago

Studying the Evolution of Social Media to See its Future

I was a history minor in college - and, for awhile, it was my major. I am glad I was because the experience has framed how I view the development of the Internet and specifically online communities. (I have been online since 1988 when all we used were text-based online services.) 

We need to see where we've been to understand where we might be going. Webdesigner depot has a great post that takes us down memory lane with some thoughts on what's next. Remember, that there will always be hype in this space. Yahoo bought Geocities for $3.65B and now, about ten years later, they shut it down.

Filed under  community   history   social media  
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Posted 5 months ago