The Steve Rubel Stream

Insights on emerging technologies and trends.

Gifts for Those Who Have Everything... the Cloud

My AdAge column this week covers three cloud services you can buy as gifts for the digerati in your life: Evernote Premium, DropBox and GigaOm Pro...

The holiday crush is on and the clock is ticking. But what do you get the geek or coworker in your life who has (or wants) everything? How about something intangible: a web-service subscription.

Over the last few years, as I have moved more of my life into "the cloud," I have started to rely on a handful of such services. They keep me in sync, in the know and in touch. Here are three that passed my "30-day test."

Filed under  adage   cloud computing   Dropbox   Evernote   GigaOm  
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Posted 3 months ago

Cloud Computing's Partly Cloudy Future?

Americans overwhelmingly have a lack of interest in cloud-based services, according to a new survey
"Asked what they felt about personal data being stored on third-parties’ remote computers, 64% say they don’t want their data kept by a third party, according to the latest installment of 'Unisys Security Index: United States.''"
I wonder how much of this comes down to semantics. The vast majority of people I know have no problems storing their email in the cloud. And that's probably the biggest cache of personal data most average users have.
Filed under  cloud computing   stats  
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Posted 5 months ago

Google Preps Server-Side Clipboard

A Google pilot program unearthed by the Google Operating System blog - a clipboard in the clouds. I have wanted something like this for awhile, but hope that it will sync across computers and devices.

Filed under  cloud computing   google  
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Posted 5 months ago

A Week in the Clouds Without a Notebook

On average I travel for business about seven to 15 days a month. Sometimes it can get a bit nuts, but I love it - I never get bored. This is one of those weeks. I will literally be in the clouds all week both virtually and physically.

I am starting my journey today in Toronto. Tomorrow I am speaking at the MIXX conference and will also participate in staff, client, industry and press meetings. Wednesday I head to Atlanta for the day for another private event and then right back up to Montreal that night. Thursday I am speaking at MIXX in Montreal. I head home for one night and then do a round-trip from NY to DC on Friday for, yes, another speaking gig. (Map above. I like maps!)

Despite the travel, however, I still need to be productive. I need to stay in touch with my colleagues and clients and also do some writing. Also, I want to stay in touch with you here on my lifestream and on social networks. Mobile technology is my friend here.

I have a couple of different laptops that I take on trips. All of them are light. But you see, I am on a quest. I want ditch my laptop on every trip and only carry a smartphone and my Iamakey for the rest. Right now I have an iPhone 3GS but I may add a Blackberry to complement it. My key files and even some portable apps are encrypted on the USB key.

The reason is simple: all of these devices are pocketable. A laptop isn't. I don't want to carry a laptop because it's mental baggage. I don't want to be thinking about where it is. Smartphones and USB keys are like appendages. I always know where they are. Plus, I know that one day soon we won't need to carry laptops on business trips because these phones - which are really pocket computers - will be able to do it all, including hook up to hotel TVs. I am trying to experience this future now.

I have gone sans laptop on business trips before but this one at three nights is the longest one yet - although I am home for one night in between trips. I have tweaked my setup so that the apps and services I use on my smartphone are identical to what I use on my Mac at home and - to a large degree - my desktop PC at work. I like the simplicity and consistency of it all.

Here's what I using... (workflow below)

  • Writing and To Do List - WriteRoom (which now has TextExpander support to speed up typing)
  • Contacts and Calendar - Address Book and iCal, which connect with our Exchange Server 
  • Notes - WriteRoom for temporary storage, Evernote for archiving (more on this in a subsequent post on lifelogging)
  • Files - Documents to Go, and if necessary, my IamaKey and Box.net/Sharepoint
  • Mindmapping - Mindjet and Mindnode
  • RSS - NetNewsWire, which syncs to Google Reader
  • Twitter - Tweetie
  • Plus, of course, Posterous and Instapaper for sharing and reading
The only thing I can't do with this setup is create or edit a PowerPoint deck, although I can view them. This is one reason I am considering getting a Blackberry too - you can edit PPT. I don't anticipate I will need to on this trip. However, I will need to write, but I can actually do so on my phone quite comfortably. If some people can write books on cell phones, then I can certainly crank out shorter stuff too.

You probably think I am nuts, but I hate carrying laptops. I have done so for years. I will keep you posted on my progress. Sometimes I am on the road seven or nine days at a time. I don't think I can ditch a laptop on these trips, but this journey might convince me otherwise. Wish me luck.
Filed under  apps   blackberry   cloud computing   gadgets   iphone   mobile   Producitivity   travel  
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Posted 5 months ago

Conversation of the Day: Are We Becoming OS Agnostic?

Here's an interesting thread from my Friendfeed page. 

For the first time in over a decade I am using a desktop at work - and I'm back on WIndows. I have been pretty much 100% Mac OS since 2004 and on laptops since 1996.  (At home I use a MacBook Air and an iPhone everywhere in between).

The reason for my switch is that these days the web is really my OS so I am really desktop platform agnostic. I don't want to lug a laptop around anymore if I can avoid it. All I need is a PC with a browser, a few USB apps, which I always carry with me, and an iPhone and I am set.

However, the situation is reversed on a mobile device where increasingly I must have access to apps like Evernote and Backpack (via Satchel) that sync with the cloud and work offline.

How about you? I think WIndows 7 or the Google Chrome OS running on netbooks like those from HP, Acer and Asus will give Apple a run for their money, especially if the economy remains flat. Meanwhile, Apple is really becoming an iPhone company. The pressure is rising on them to release a big iPod Touch. (Microsoft and HP are Edelman clients.)

Filed under  cloud computing   mobile  
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Posted 8 months ago

A Simple Way Google Can Increase Security

AP: "The techniques used by the (Twitter) attackers highlight the dangers of a broader trend promoted by Google Inc. and others toward storing more data online, instead of on computers under your control."

AP covers the Twitter security issues well, but honestly, why doesn't Google simply give us more control over passwords? I should be able to say I need to sign in to Gmail with two passwords, Google Reader with one, Docs with three including a picture, etc. Give us more control if we want it and it won't be as hard to snag passwords.

Filed under  cloud computing   google   privacy   Security   Twitter  
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Posted 8 months ago

Hey, Is That a PC OS in Your Pocket?

Image credit: Geek Life Blog

Now that it's Sunday I am digesting the big news of the week - Google Chrome OS. Right now there's not a lot of there, there. We'll have to see how it all comes to market next year. The devil is in the details. Will it run Photoshop? Or, will Photoshoppers turn to web based alternatives. Unclear.

Here's what I do know, though. There will be more machines in my future, not less. And portable PC operating systems will make this all possible.

Like my friend Om, after five years solely on the Mac I am now an multi-OS guy. I use a PC desktop at work. At home I use a Mac. On the road I use a netbook. And everywhere else an iPhone. Since all my data is in the cloud (mine or Edelman's) the majority of the time all I need is just a browser.

However, the cloud isn't ubiquitous yet, so secure cached data is important. That's why I carry an encrypted Sandisk U3 USB memory stick stuffed with portable apps like Evernote. But as these memory sticks get faster and bigger, I bet they will start to easily run a full operating system and apps - and that Chrome will be the first to go mainstream. Expect to see Google Chrome OS USB sticks in stores.

With PCs and desktops everywhere we'll be soon booting more off USB drives. Linux, Google Chrome OS, Mac OS X and Windows, etc. will all run off portable USB drives that we'll tote from PC to PC (or in Apple's case, Macs to Macs). The OS and its entire suite of applications will run off the devices which ensures your data stays yours.

Pocket operating systems won't be limited to USB drives either. Why can't an iPhone or a G1 phone store an entire copy of a PC OS and apps that you access when you plug into something else? Exactly, they will.

So as exciting as the Chrome announcement is, the biggest news is yet to come. PC operating systems will be always ready, in your pocket.
Filed under  apps   cloud computing   essays   google   mobile   netbooks   trends  
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Posted 8 months ago