Social Service for Success - Simple
I love stories like this one from a small iPhone app developer that acts the way I wish some larger companies would - and in the process become wildly successful through service. This is such a simple formula. Why don't more act this way?
"This is our customer service approach:
1. Answer ALL emails and tweets.
2. Build a support site that is SEO’d and contains all the questions people ask (support.gymu.com).
3. Find our evangelists and love them.
4. Find our haters and love them more than our own mothers.
5. Do whatever it takes to fix a customer’s problem, even if that means meeting them to give them pre-release code!"
Comments 14 Comments
Customer service is mega important to us and we try really hard (as the post hints at) but as a business we're not all that successful (yet). If you want to see a company that has incredible customer service AND is successful financially check out Flirtomatic (also a UK company) - they not only provide a very human approach but they've managed to scale it also. I'm continually in awe of them!
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GymFu Jof.
Unfortunately I learnt this skill only recently, but since then I realized it's something you can apply to startups and Customer Services - it works for every aspect of your life. I hope to write a detailed post about it in future - it's been a really powerful concept for me.
"...apply to MORE THAN JUST startups and Customer Services..."