16 Aug 2009

Question: What Will Emerge as the Next Great Social Network?

I get asked all the time what is emerging as the next great social network. I still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. But in the interim, I am sure there will be some new site that comes along and captures the hearts of geeks - just as Twitter, and to some degree, Friendfeed did. I would love your insights here.

In the first chart in the gallery that follows I plotted the four sites that I am hearing about a lot at least from friends in my circle - Foursquare, Posterous, Brightkite and Squarespace (which is really an amazing CMS, not a social network per se). I ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader. If they add deeper links to Twitter and Facebook, I bet they will grow.

The one major site that's missing from this list is Tumblr. Their traffic trumps all of these other sites combined. So why not include them? Because to me, Tumblr is already mainstream. It never lit a fire with geeks, but according to Google Ad Planner data, also in the gallery below, it's catching on with a younger set - 81% of its users are under 44. And over 60% don't have a college degree - at least yet. So I think they're scaling the other side of the road to glory.

What's your view?

   
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