30 Jun
2009
I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). However very few people bother to track their URLs.
This is critical - especially on Twitter since we don't get a lot of space. It's more efficient to say "this is awesome" and link to it rather than mention someone or something by name.
The gallery below shows a sampling what I learned on Twitter by tracking links to my lifestream site
using BackTweets. (Other similar tools include
TBuzz and
Topsy. But BackType seems to work the best.) Unsurprisingly, I found a nice mix of
snark,
helpful information and
praise. None of these mention my name or my site.
Do you have eyes behind your back? If not get some.
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