Put Eyes Behind Your Back: Monitor Your URLs on Twitter

30 Jun 2009

Put Eyes Behind Your Back: Monitor Your URLs on Twitter

I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). However very few people bother to track their URLs.

This is critical - especially on Twitter since we don't get a lot of space. It's more efficient to say "this is awesome" and link to it rather than mention someone or something by name.

The gallery below shows a sampling what I learned on Twitter by tracking links to my lifestream site using BackTweets. (Other similar tools include TBuzz and Topsy. But BackType seems to work the best.) Unsurprisingly, I found a nice mix of snark, helpful information and praise. None of these mention my name or my site.

Do you have eyes behind your back? If not get some.

Click here to download:

Put_Eyes_Behind_Your_Back_Moni.zip (190 KB)

Comments 8 Comments

Jun 30, 2009

jessestay said...

TweetBeep can do similar. Also, Disqus's Social reactions component will also track those on Social Networks linking back to your articles.

Jun 30, 2009

Dave Lucas said...

Very good tip, Steve! Thanks!

Jun 30, 2009

Timo Reitnauer said...

Thank you very much for this :) Just switched to Posterous as well from my old Wordpress blog and really like the flexibility.

Jun 30, 2009

Brindey said...

I have been looking for something like this! Thanks!

Jun 30, 2009

Amit Agarwal said...

Steve - Also try this Google Docs sheet with the RSS feed of your blog http://bit.ly/1izZ0

Jul 01, 2009

Martin Lindeskog said...

I am using @backtweets in order to find new interesting individuals to follow. I search on a favorite URL.

Jul 01, 2009

Tyler Hayes said...

Thanks for the tip on tracking site links on Twitter better!

Dec 13, 2009

take the tour said...

We are a group of volunteers and starting a new initiative in a community. Your blog provided us valuable information to work on.You have done a marvellous job

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.