I talk to a lot of people in PR about conversation monitoring. Everyone, it seems, recognizes the importance of monitoring Twitter for mentions of their brand (be it a corporate/product brand or personal one). However very few people bother to track their URLs.
This is critical - especially on Twitter since we don't get a lot of space. It's more efficient to say "this is awesome" and link to it rather than mention someone or something by name.
The gallery below shows a sampling what I learned on Twitter by tracking links to my lifestream site using BackTweets. (Other similar tools include TBuzz and Topsy. But BackType seems to work the best.) Unsurprisingly, I found a nice mix of snark, helpful information and praise. None of these mention my name or my site.
Do you have eyes behind your back? If not get some.
