Last week during the launch of Seesmic Look in New York, I gave a presentation on communicating in the age of streams. You can watch the video here or below (if for some reason the embedded video doesn't go direct to my part of the talk, simply scroll to the 1:24:04 minute mark). My slides can be found here. I have embedded them below as well with the YouTube video too.
A quick summary ...
All of us - whether you're a stay at home mom or an executive - are going to have to cope with the firehose. There's more information coming at us than we can handle. Information will scale. Human attention is finite. This presents a major challenges to those of us who are in the attention business. It's like 25 lanes of traffic trying to squeeze into the Lincoln Tunnel all it once. Your marketing campaign is just one bus.
To mitigate this ongoing trend of streams, communicators will need to: 1) be as ubiquitous as possible, 2) adopt multiple messages, stories and formats and 3) make sure you allow your employees to get out there - in other words, use the force, don't fight it.
More in the embedded media below.
