Hubspot says that pop culture - movies, books, TV shows - have attracted the most likes on Facebook. I'm not surprised. But it does justify cross-media storytelling.
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
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