Muck Rack Debuts Twitter Press Release Service with PepsiCo on Board
Over the last few years I have come to know Greg Galant, a young entrepreneur who hails from my neck of the woods - Long Island, NY. Greg is the CEO of Sawhorse Media, which is building out a network of sites that aggregate tweets in different verticals. This includes Muck Rack, which rolls up journalist's tweets.
Muck Rack is now looking to monetize their platform through a clever service that syndicates 130-character releases into the site as well as its main Twitter feed. More information is available here in the FAQ for journalists. PepsiCo, one of our clients, is the first major brand to use the service in support of their Blogher presence.
Comments 1 Comment
Big time follower of yours. But, I want you to be aware that your friend copied my company’s, QuickNewsBits, concept to a tee. This same concept was covered in both PRWeek and BtoB Magazine earlier this month. Legal action is being considered.
We are in beta and will have journalists who opt-in to use our platform. This process is already underway. These guys are a sham; journalists for the most part have no idea they are listed on their aggregate site. The PR component to their so-called business launched after buzz about QuickNewsBits has been generated.