Over the last few years I have come to know Greg Galant, a young entrepreneur who hails from my neck of the woods - Long Island, NY. Greg is the CEO of Sawhorse Media, which is building out a network of sites that aggregate tweets in different verticals. This includes Muck Rack, which rolls up journalist's tweets.
Muck Rack is now looking to monetize their platform through a clever service that syndicates 130-character releases into the site as well as its main Twitter feed. More information is available here in the FAQ for journalists. PepsiCo, one of our clients, is the first major brand to use the service in support of their Blogher presence.
