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Most Searchers Use Three or More Keywords

According to Experian, the majority of US searches (at least those that generate clicks) incorporate more three or more keywords. This is likely being driven keyword suggestions, a feature that's now the default for virtually every search engine and every browser. To get a sense for what this means from a PR point of view, all you need to do is visit Question Suggestions. Even better, try Google Suggest yourself on topics related to your brand. The results are sometimes eye opening.


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5 comments
Nov 27, 2009
interesting info, thnx a lot!
Nov 28, 2009
mervfau said...
What problems, if any, do people have when entering their six or more keywords?
Nov 28, 2009
And yet people still worry so much about ranking for one word keywords and spend years and thousands to try and do it.
Nov 30, 2009
Elias Kai said...
We would love to see you publishing all questions, and all verbs with seasonal effects as an additional filter :)
Dec 01, 2009
charly omer said...
Indeed, very interesting info. I guess having a long title and more than one keyword isn't really a bad thing for a site.

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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