Maybe Chris Anderson is Right

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Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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Can't argue with this...the top five Kindle books this morning are all free titles, including his. Good thing Sir Arthur isn't looking for royalties.

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Posted 8 months ago

6 comments

Jul 19, 2009

metoo said...

Well, once we got the first part --free-- now we'll have to see if he's right in the difficult part of the equation: that's it's possible to make a living out of it. He might, of course (I'm pretty sure he will). The question is whether it's a model that can be sustainable for just about anyone, as he claims.

Jul 19, 2009

metoo said...

I know, Norbert. Concession on him being right on the 1st part was a rhetorical way to shine light on the 2nd part, where he clearly isn't...

Jul 19, 2009

Tucker said...

"Top Sellers" is a bit of a misnomer. I've "purchased" all of these book, have read none of them yet, and only got them because they were free. What is the economic lesson here? That people will take free stuff when its put in front of them? I'm hardly shocked.

Jul 19, 2009