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Lifestreaming: Newspaper Uses Posterous to Solicit and Publish Reader Photos

You're probably sick of me talking about Posterous, but it's been about a year since I have been this excited by a new platform and its potential to change how we publish. I don't know what the future is for the company (and no, they aren't a client), but I love its simplicity, its hub and spoke model and its collaborative features. But don't just take my word for it. Check out how others are innovating.

John Bridges, a reporter with the Austin American Statesman, today is using Posterous to solicit and publish reader photos documenting a "day in the sun." Readers can submit their photos via email to post@austinheat.posterous.com and then approved images get added to an aggregate Posterous site you can find here. Brilliant.

I bet that others in the media will catch on soon and realize what you can do with this elegant, simple platform. We often overlook that the media helped Twitter go nuclear. Friendfeed was a bit to geeky to engender the same response, but Posterous I bet is simple enough that the media will start to put it to use in creative ways. This is the first example I have seen.
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12 comments
Aug 30, 2009
Joachim Blum said...
Thank you, Steve, for this interesting post! I'm not sick of your comments about posterous.
Aug 30, 2009
Krishna De said...
Thanks for sharing this example Steve - the other thing they could do is cross post their photo's to Flickr and Facebook as you know.

It's got my mind buzzing about a project am involved in - I had already been thinking of using Posterous but this is a great example to give the client which may encourage them to consider using Posterous.

Aug 30, 2009
Georg Mahr said...
I wonder how many different Posterous Blogs the average Posterous-user will have in the future. One for personal pictures/video/media, one for thoughts on different things, a collaborative blog for a project etc..
Aug 30, 2009
Joe Freudenthal said...
Steve, I love Posterous as well. Please keep feeding us interesting examples of how people are using it.
Aug 30, 2009
Austin Heat said...
Thanks, Steve! Seems to be working - we're getting some good pics. We are auto posting to Twitter as well (@Austinheat)
Aug 30, 2009
Michael Lynton said...
I'm not sick of your "posterous-ness". I like seeing the many ways that others are using the service. It's exciting - thanks for sharing them.
Aug 30, 2009
Daniel said...
Robert Quigley is a great evangelist for all things digital over there, and he know a good service when he sees one. Kudos too John for listening!
Aug 30, 2009
Dave Lucas said...
I enjoy your posterous-ness (Posterousity?) but I predict you will outgrow it!
Aug 30, 2009
Aviraj Saluja said...
Steve, your excitement for Posterous is shared by many. I can't stop talking about it on my blog (and Twitter) either. And this post is just another example of how Posterous is turning into a source of innovation for other individuals and businesses. Truly enriching, if you ask me.
Aug 31, 2009
Wayne Sutton said...
Steve you're right about Posterous and this is a great idea for media to embrace it as a platform to encourage user generated content. I worked with a TV station and they had a form and user registration, by using Posterous it keeps it simple; just send an email and you're done.

I think we're just getting started with Posterous, wait until a few weeks. :)

Aug 31, 2009
Svartling said...
I didn't know about the Public Submission feature. Really cool.
Sep 01, 2009
greg wood said...
keep talking about posterous. i have become one of the converted. simple and useful win most of the time. i'm rooting for them (posterous)

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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