Why do I love Kara Swisher from the Wall Journal? Simple, she is raising the game for blogging. Watch how she uses clever headlines and imagery in her posts - often tied to movies. Now, compare that to how Techcrunch is now doing the same, which I believe is a new development. This all is good for us, the readers. Also, it offers a good lesson on how to break through the Attention Crash.
LATER:: MG says this is nothing new. Maybe I just noticed it.
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
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