He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.
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Saw this today in a presentation given by Google. It comes from "The Social Data Revolution." Can anyone confirm if this is true? Regardless, it's food for thought. Your attention (even seconds of it) is the most valuable currency anyone could ever wish for given this massive deluge.
Otherwise, it's one of those unprovable - but cool sounding - soundbites. There is a lot of information out there. Worked at a firm with 700TB of historical information. They were increasing the rate at which they generated data, but even then it was expected to be 120TB the next year.
I wouldn't be surprised if this stat is true.
