Saw this today in a presentation given by Google. It comes from "The Social Data Revolution." Can anyone confirm if this is true? Regardless, it's food for thought. Your attention (even seconds of it) is the most valuable currency anyone could ever wish for given this massive deluge.
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
Comments 5 Comments
Otherwise, it's one of those unprovable - but cool sounding - soundbites. There is a lot of information out there. Worked at a firm with 700TB of historical information. They were increasing the rate at which they generated data, but even then it was expected to be 120TB the next year.
I wouldn't be surprised if this stat is true.