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Julio Ojeda-Zapata on the Potential for Newspaper Storystreaming

Julio Ojeda-Zapata explainsl how the St. Paul Pioneer Press used Posterous to solicit photos from readers in reporting the Packers-Vikings game over the weekend.

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2 comments
Nov 03, 2009
Dave Levy said...
Including your note about the Austin Am-Statesman from September, and I think the mid-major/small market papers are definitely on to something. I'm sure the same model would work in college towns or even at a community weekly level.

The question is, how do you get to the majors to try something like this? They still have non-human, RSS driven Twitter streams and don't necessarily need a vehicle to crowdsource such content. Now, all biases aside, while the Philly Inquirer or NY Post be willing to try this around whatever city may host a parade later this week?

Nov 06, 2009
r4i said...
Thanx for the valuable information. This was just the thing I was looking for, keep posting. Will be visiting back soon.

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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