Watch this screencast - particularly the part where the New York Times is added as a folder. Note that the app doesn't just pull down the text in the feed but the full text of every article - and then makes it available in a mobile format on your device.
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
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