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Getting the Mosterous from Posterous

Posterous has a number of little features that I absolutely love. What's great is that they primarily benefit those of you who consume and engage with my content. (For more, see the photos I attached to the end of this post.)
 
First, on every post you can see how many page views it received. I like how transparent this is. It's something I wish every content site had. Take a look at the upper right part of this page to get a flavor.
 
Second, with each post I can control where it syndicates. Currently I post to Posterous and Facebook. Then I let Friendfeed scoop up the RSS and push it into Twitter. This reduces duplicates.
 
You can also view/leave comments directly off the home page. I like that you can push these comments into Facebook (via Facebook Connect) and/or Twitter, depending on how you log in. (See the gallery below for an image.)
 
Posterous is also a mini social network. You can track who follows me and who I follow by visiting my profile page.
 
They also have extensive tag support, which I am making heavy use of. Here's my Twitter tag page. It would be great to see feeds for these pages so I can give the folks who want just my essays an option to subscribe to the "essays" tag.
 
Search: wow, Posterous gets it. Not only can you search my site using by relevance and recency, but also "interestingness." Try this search out for size.
 
Finally, they keep quietly adding features. If I add a direct MP3 URL to my emails, it encodes it into a player that you can run right off the site. Like this, the latest episode of For Immediate Release ...
 


 
I like companies that pump out tons of incremental innovations. The two that come to mind right now are Friendfeed (as Jeremiah observes) and Posterous.
 
For more, see the photos gallery below.

       
Click here to download:
Getting_the_Mosterous_from_Pos.zip (170 KB)

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Comments (28)

Jul 01, 2009
Scott Gould said...
Steve - thanks for this. I see you say you *don't* autopost to FriendFeed - yet I see your FriendFeed badge under your profile - how does that work?
Jul 01, 2009
Steve Rubel said...
@Scott, it's all in where you email. I make sure that I don't email anything to the Friendfeed autopost.
Jul 01, 2009
Scott Gould said...
Ah! thanks Steve

Jul 01, 2009
bartcollet said...
What where you thinking when you wrote that title? ;) Good post though, getting more and more fond of posterous too.
Jul 01, 2009
Steve Rubel said...
@Bart it rhymed! :)
Jul 01, 2009
I've also tried posterous.com's search, but I was VERY UNIMPRESSED. :S

For example: check out http://posterous.com/explore?search=steve+rubel&sort=bestmatch

Doesn't seem very useful to me... :/

Jul 01, 2009
Steve Rubel said...
@Norbert, on a macro level, you are right. But within a site it is great.
Jul 01, 2009
David Rosam said...
And I've been pronouncing it to rhyme with preposterous...
Jul 01, 2009
That isn't even very macro -- after all: we're talking ON POSTEROUS.COM.

On the Macro level, I like how Dave Winer responded to an issue I raised yesterday:

"It may not be indexed by Google, but it's still on the web." (Dave Winer, in response to http://www.scripting.com/stories/2009/06/30/whileYouWereSleepingFromBe.html#comment-11928403 ;)

Unfortunately, Mr. Winer censored the comment I made in response to his... -- it's a shame that he censors the comments to his blog. If he were more open and transparent, there might be some interesting discussions, but since he DOES censor it, he comes as a shill for his own point of view.

I like a lot of his ideas, but unfortunately he simply screws is up with his own mismanagement of his blog.

Sorry to go off on a tangent like that (I think it was sparked by the concept "macro level" ;)....

Jul 01, 2009
Scott Gould said...
Norbert I do agree that if disqus could be running on posterous, we'd all be more inclined. I think the idea that your comments are just as valid as your blog or email, and should therefore be trackable in one location is an important shift for web 2010 etc.

BUT - of course - FriendFeed picks this all up and we can comment quite happily there and here - can we not?

Jul 01, 2009
... oops -- that's an oxymoron isn't it? OK, maybe he simply comes off as "bogus".

;) nmw

Jul 01, 2009
Rex Hammock said...
Steve, can you compare/contrast of Posterus/Tumblr. I'm not sure I understand the nuanced differences except for the focus on management by email.
Jul 01, 2009
Steve Rubel said...
Rex, Mashable did an amazing job doing so. http://mashable.com/2009/06/29/posterous-vs-tumblr/ 

Jul 01, 2009
Greg Matthews said...
I'm in love with Posterous too . . . but it was strange that I searched posterous for both "Rubel" and "Steve Rubel" and it couldn't find any results either way. Strange!
Jul 01, 2009
Scott Gould said...
I'm sure Posterous are on it - especially now that Steve has given them a lot more press.
Jul 01, 2009
@Scott sorry ( cross-posted and the flew off ... chirp! ;)

Anyways, the bifurcation of blogs into posts vs. comments is something I am trying to mash up with many of my sites (a couple of which I have posted on http://0-0.info .. this is really just a start ;).

Note that what twitter started I am extrapolating by simply using wordpress tools to do the same.

In this context, let me also note that I find that the guys developing http:/amplify.com are also really strongly pushing the envelope and moving the web forwards in leaps + bounds -- I feel they are doing a LOT!)

In general, I think we a re now at a stage where we need to re-examine which web 2.0 tools are useful, and which of them are merely a burden. Indeed: Some of the biggest web 2.0 brands may very well fall into the latter category.

At this point, I'm not sure that any single database is all that important - whether twitter or friendfeed... -- or Google. (and this is what I like about Dave Winer's response to my question: he is also implicitly saying "Google doesn't matter" ;)

And I thing Steve (Rubel) totally gets that web! :D He seems to understand it on the very basic level -- much like Barack Obama's team understsood that causes.com was the "way to go" (maybe they read the "Wisdom of the Language" http://gaggle.info/miscellaneous/articles/wisdom-of-the-language ;)

Jul 01, 2009
Scott Gould said...
@Norbert - thank you for the great reply. I've checked those sites out and will munch on your ideas.

The one I pick out is the assessment of Web 2.0 tools that are a burden. A very keen insight - a look at all the social media sites shows a lot of fluff!

Jul 01, 2009
Chris Sparno said...
Steve, great post. A quick question - how did you post this? From email? Or from within Posterous? I am curious (as a new Posterous user myself) how to include multiple images and media inline like you did. For example, text text text picture text text audio text text. From the email style post, it looks like you can only have the pictures and media appear in a set place in your post, yet this post is more "bloggie". Thanks! -Chris
Jul 01, 2009
Scott said...
Chris with Apple Mail and new Gmail labs you can position media within the email, as opposed to merely attaching it

Jul 01, 2009
Steve, any idea when Posterous will roll out the ability to customize?
Jul 01, 2009
Steve Rubel said...
@Chris, I posted it via email. @Stephanie, word is within a few weeks.
Jul 01, 2009
Caleb Kramer said...
I hope Posterous is at least sending you stickers. You're doing a great job promoting their service.
Jul 02, 2009
Matthew Quint said...
It has been nice reading about this switch, Steve.

One little curiosity about something else that might need an "incremental improvement," is there no way to make your profile page URL a little more name branded? http://posterous.com/people/3y76Rtgx4 is a bit of an eye sore ;-)

-Matt

Jul 02, 2009
Steve Rubel said...
@Matt, not that I am aware of. But I link my profile to my Google one.
Jul 02, 2009
Vincent Green said...
I was eating my toasterous reading this posterous and you got me thinking about what the costerous is to not using this great services features. You hosterous a great site, a lot to boasterous about!
Jul 10, 2009
Svartling said...
Does Posterous comments get indexed by Google? Much better to have own comment system than for example Disqus. That way we can build up our posts with more content via comments.
Jul 10, 2009
Steve Rubel said...
No idea if comments are indexed. I imagine they are.
Jul 24, 2009
Elizabeth S said...
After reading all your posterous posts, I now have a convenient way to post to twitter by email. Thanks for sharing the temptation.

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