The Steve Rubel Lifestream

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Frequently Asked Questions About This Lifestream

It's been a few days since I announced that I was abandoning my blog in favor of a lifestream. The move seems to be going well as comments have been coming in at a good clip. Here's a quick rundown answers to of some common questions that came in via Twitter, Friendfeed and comments...

Q) Why did you abandon your blog?

I have been blogging for over five years - and it has certainly worked well for me. However, in the last year, things really began to change. Blogging began to feel too slow and methodical in a world where apps like Tweetdeck bring real-time Twitter conversations right to our doorstep. At the same time, however, like Louis I have always felt it's important for me to have my own hub. But I want it to connect to the spokes.

In addition, I have been seeking a platform that lets me publish daily and do so from my mobile device. (I often spend more time on the web on my iPhone than I do a PC or Mac.) Since it works primarily via email, Posterous was perfect for my needs and when I began to see what you could do with it, I felt it was time to switch over.

Q) Do you think blogging is dead?

No, I don't. However, the blog format needs a reboot. 

For one, people don't have time to read as much as they used to. There's too much competing for our attention. This means you need to be creative to stand out. (This post is already longer and less visual than I would like it to be.)

Second, blogs must connect to social network hubs. Posterous lets me do so in a number of ways through auto-posting, but also by letting you send your comments into Facebook, Twitter, Backtype and Friendfeed.

Q) Cmon Steve, isn't this "lifestream" just basically a blog?

Sort of. The site is certainly structured like a blog. However, the approach is different. It's less formal. There will be more bits, fewer posts. What's more, I will employ creative ways to share and engage - such as mindmaps, image galleries and short videos. In addition, this will serve as a key way I connect to you on various social networks (see below).

Q) What is the focus of your lifestream?

My lifestream is focused entirely on daily links, observations and insights on emerging technology - primarily mobile, online and social. It's not a personal lifestream. I will stick to the topic. When I mention clients, I will disclose that I am doing so.

Q) Will this site aggregate your all your social network streams? I don't want to be spammed.

The lifestream will serve as a primary launching point for how I send content into social networks. New items will get auto-posted on YouTube, Flickr, Twitter, Friendfeed and Facebook, where we can discuss and debate further. However, the site will not aggregate all of my social activity.

Every post will be high quality and I will strive to cap the volume to no more than five to seven items per day. If you want more, you can track all of my activity and discussions on Friendfeed, including blog comments, my full Twitter stream and more.

Q) Will you still write essays?

Absolutely. However, there's a difference between what I wrote on ye olde blog and here. 

On the blog I would think about a subject, gather up links and evidence and make a case, then ask you for input. Here I might post breadcrumbs that solicit input that then lead to an essay or maybe a video. In addition, to that point. I will be doing a lot more with multimedia - photos, short-form videos and audio.

Q) Are you nervous Posterous could go belly up one day and leave you high and dry?

A) That certainly is a concern given their size. However, I looked into it. The Posterous API supports a full export of my content. It's also all backed up in my Gmail. Plus the domain is mine. So, worse case, I can move if I have to. But I am rooting for them.

If you have other questions, or even better, ideas for me, please leave them in comments or on Twitter, Facebook or Twitter.
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15 comments
Jun 29, 2009
Stuart Foster said...
Thanks Steve. Definitely enjoyed the breakdown given here (and you addressed a number of my concerns). I actually love reading the essays (I'm a nerd) and learn a great deal from them. Glad you aren't abandoning them completely. :)
Jun 29, 2009
Thank you for the Q & A Steve. This addresses many of the concerns I have about the switch, although I confess I prefer the old format.
Jun 29, 2009
Scott M. Iseman said...
Steve--

I am following this lifestream vs. blog discussion with interest. Kudos to you for taking a risk to try something new. Appreciate you acknowledging that it takes someone to be creative to stand out with blogging. Seems fair.

Jun 29, 2009
RaceDriven said...
I just found your site or lifestream this morning and have been thinking about my future in blogging, however on element I have is advertisers that I have to keep happy.

With that said, I like your lifestream, a lifestream for me could be just what I need, I prefer posting to Twitter, its easy, writing several articles a month, let alone a week is hard to do and who knows if its even being read.

But I will say, there has to be a medium between blog and what you have, however I likw it, good job and yes blogging does need a reboot...Brian Vermette Lifestream, that could work great.

Jun 29, 2009
John said...
Your signal to noise ratio has completely evaporated. Steve, you often have worthwhile content, but now your making us wade through so much irrelevant, self-serving bullshit that it's not worth even trying.
Jun 29, 2009
Steve Rubel said...
@John, I am sorry you feel that way. How can I improve?
Jun 29, 2009
Tal Shafik said...
Sounds like a troll, Steve. I couldn't disagree with him more.
Jun 29, 2009
Steve Rubel said...
@Tal thanks. I still have a lot to learn!
Jun 29, 2009
Steve, the only thing I would say is that without a more customized hub, you blend in with the others unless people already know who you are. Perhaps Posterous customization will help this. I am a huge fan of this format but I do think you need to carve out a customized hub around who you are, what you value prop is, and what you stand for, regardless of where that hub lives.
Jun 29, 2009
Steve Rubel said...
@Stephanie, great advice. I believe the site's positioning will be carved out as a hub over time. And as Posterous adds design capes, so to will it evolve.
Jun 29, 2009
Ken Clark said...
Regarding Steve's last question around the potential of Posterous going "belly up", I totally agree that associating your site with a custom domain is the way to go. The second is getting a backup solution in place. Once you do those two things, you don't have too much to worry about.

The good news is the API is pretty simple. I just wrote a post on how to back up Posterous with Automator for the Mac folks out there: http://kenclark.me/a-quick-and-easy-way-to-back-up-posterous-wit, and what I came up with isn't overly sophisticated. I am sure much smarter folks than I will come up with more elegant solutions than that one.

Jun 29, 2009
Wayan said...
Steve,

I'm with John (mostly). I don't care for your tweets, videos, or the like. Call me old school, but I look to you for in depth analysis of marketing trends. That doesn't happen in 140 letters.

But I don't care if its on MicroPersuasion or SteveRubel.com - ignore the technology, give us good content!

Jun 30, 2009
John said...
@Tal: not a troll. Just annoyed.
@Steve: how can you improve? edit yourself. Publish things that are actually worth publishing. In another post you compared your "lifestream" to DiVinci's notebook. A notebook is meant for working things out. His notebook is special because it's his. This lifestream just feels like you're letting every random thought you have go forth into the world and so it means we have to sift through a lot of stuff to find something interesting. I already have Twitter and Facebook and the NY Times and CNN and everything else to sift through... I just don't think a single person's point of view is remotely interesting enough to pull that off.

But... at the end of the day, I don't really actually care what you do. I subscribed to, and read your blog, but this isn't worth my time. I'd resubscribe if you trimmed by a lot, but there's so many competing voices for my attention that it doesn't really matter that much. On the other hand, you may be pleasing the people whom you care to please, in which case, best of luck.

Jun 30, 2009
Seems to me that this "For one, people don't have time to read as much as they used to. There's too much competing for our attention." is somewhat sad....
Jul 08, 2009
Johan Horak said...
Thanks for exploring and showing a way it's risky and your choice I admire you for it. Have fun

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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