Forbes.com CMO Network invited me to share some more thoughts on Google Wave. Here's my takeaway...
"The basic conclusion I came to is that, for all of its wonders, Wave is a mess. What Google Wave ignores is what Google watcher Jeff Jarvis, author of What Would Google Do? calls the power of 'elegant organization.'
History was invented to be rewritten. However, we need to learn from it. Every single online advance over the last decade that stuck leveraged "elegant organization." They were simple, linear and solved common problems."
