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Five Gadgets for the Social Technology Addicted

The following is my column in next week's Advertising Age. (Some of these I have mentioned before.)

Now that we're deep into summer vacation season many are not taking a break from social networking. In fact my friends seem to be quite active online, even from the road. Here's what they are using ...

Posterous (free - www.posterous.com) - As smartphones become more sophisticated, many are turning them into ambidextrous social sharing tools. Posterous makes this a snap by allowing you to upload photos, videos and text to a lifestream site, all via email. Also, if configured, they simultaneously update your social networks. Podcaster Leo Laporte is using the service to post about his trip China


Verizon Mifi ($100 after a rebate, monthly fee of up to $60- vzw.com/mobilehotspot) - For socially connected who want to be always on, there's perhaps no more useful device than the Verizon Mifi. This mini gadget slurps in Verizon's speedy 3G connection and broadcasts it via wifi to up to five PCs or mobile devices like iPods. Fans include James Kendrick, co-author of the outstanding JKontheRun blog.


Netbooks ($200 - $500 - various manufacturers, including HP - an Edelman client) - Netbooks are mini computers that sit somewhere in between a smartphone and a laptop. They are three pounds or less, cheap and  great for the web, email and office productivity apps. Most run XP or Linux and are low powered. Dave Winer is an avid netbook enthusiast.


Lacie IamaKey ($35.99 - www.amazon.com) - No matter where I am you will never find me without my mobile phone or an Iamakey. This 8GB USB drive is thin, shaped like a key and is industrial strength. Friendfeed addict Louis Gray just loves his.


Seskimo Crabble ($5.00 - seskimo.com) - Finally this handy little tool, which Mac nut David Chartier turned me onto, props up any phone or iPod and makes watching video on a seat tray a pleasure. It folds and fits in your wallet too.

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15 comments
Jul 09, 2009
Wade Dorrell said...
I suspect a mashup of the Crabble and the lamaKey would be popular. My phone doesn't tip me enough when I caddie for it.
Jul 09, 2009
Brian Solis said...
Good stuff Steve. I love the IamaKey...Did you see the makeshift airline bag as a seat viewer? http://www.random-good-stuff.com/2008/12/05/diy-iphone-airplane-holder/
Jul 09, 2009
Steve Rubel said...
@Brian I didn't - but that's a little much for me. The Crabble rocks.
Jul 09, 2009
JP Holecka said...
Thanks I just bought 2 Crabbles.
Jul 09, 2009
louisgray said...
FriendFeed addict? I can quit any time I ... oooh! Did you see that thing on FriendFeed?
Jul 09, 2009
Kevin Powers said...
Scary...that's all me, 'cept the MiFi
Jul 09, 2009
Thank you Steve, I no longer need a Christmas list for my wife.
Jul 09, 2009
Lisa Cahn said...
Brian Solis is my hero..love the barf bag reinvention...creativity at its best
Jul 09, 2009
wayan_vota said...
Is it just too obvious to mention the iPhone in your list of must-have gadgets? I've found the video to YouTube to be crazy easy, if a little narrow: http://www.youtube.com/user/bellybuttonwindow
Jul 09, 2009
Matt Soreco said...
Mifi looks very interesting. I'd break the key in a day.
Jul 09, 2009
Sergio Cruz said...
@Steve I agree with everything on your list, and I can't get over the simplicity of the crabble. @Matt That's what I thought about the iamakey until I bought one. It's really well designed and very hard to break.
Jul 10, 2009
Charnita Fance said...
This is a nice list. I like that little usb key and I am thinking hard about getting a netbook.
Jul 10, 2009
anthony cerreta said...
I'm definitely complimenting my super-sweet, neatly organized key chain with the Lacie Iamakey 8gb USB drive. Thanks @steverubel!
Jul 16, 2009
12flat said...
Nice use of Posterous, have to revisit myself - clean and informative. My blackberry needs a makeover. this is a good guide.
Jul 26, 2009
Matt Hoult said...
I love the look of the Seskimo Crabble, thanks! If I travelled to different places more often I would definitely look for a MiFi type device in the UK but I already know where all the wifi is. Great tips though, thanks.

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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