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Corporate Use of Social Media is Untapped as Most Lurk - Deloitte Study

Deloitte is out with a new study that finds "continued maturation of the enterprise’s use of communities and social media." However, participation levels remain low as most just lurk. Summary follows or can be found here ...

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1 comments
Oct 07, 2009
There is, yet again, no operational definition of what "social media" is supposed to refer to.

:/ nmw

BTW: here's a link to the document @ Deloitte (some have said they have difficulty accessing Google Docs:

http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_TribofBus2pgr_100609.pdf

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Steve Rubel

Steve Rubel

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. He also explores these topics on his lifestream site, a monthly Forbes.com column and in a bi-weekly AdAge column.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

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