He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
Akiva: "I keep thinking that I need to get back to blogging but then I think of how it seems like a step backward from what I'm doing here. Is the only difference really a personal domain and the ability to have longer posts? I have a thousand subscribers here; why start over?"
Great thread on Friendfeed. Seems to me like he doesn't need to start over since he can use Posterous to optimize all his hubs. I suspect other platforms will follow. If you're on my site, I have embedded it below.
Have been following your posterous experiment and this conversation with great interest.
Blogging is evolving to allow varied styles - from long essays to picture+200 words or less -- which is good.
The creativity that varied perspectives and technology allow, will lead to a simplification [of the process] and acceleration of sharing thought.
Whether this is a good thing or not - well there will be people on both sides of the fence.
My personal vote is with:
Aggregator - friendfeed
Varied stream - Twitter
Blog - personal [if you're establishing a 'personal' blogging brand] /or posterous [for experimental bloggers + people with the MOST established personal brands]
Eventually what survives are ideas that are easy to use and relevant.
Cheers,
Anita Lobo
Having said that, it's important for any of us in the communications business to stay ahead of the curve, and the curve seems to have quite a wow in it at the moment. And by 'wow', I mean an even curvier curve. Again, I'm mostly trying to determine if and when lifestreaming will become mainstream, so for the very craven reason of not getting caught too far downstream.
I initially recognized the need to collect all of my various interests in one place, and thought about rejigging my Wordpress installs a la Mike Davidson, using feeds from tumblr and twitter in the main posts, so they could be commented on, etc. But it seems like a lot of work to lasso technologies which may be different sooner than later. And then lately, I've warmed up some cold soup with Friendfeed; for some reason I didn't get at first but now seem strangely attracted to it. So I'd be aggregating an aggregator. Oy.
No, this Posterous thing may be the way to go. It seems to do all the heavy lifting of bringing things together and/or dispersing them to the different channels. But since we (my company) place emphasis on design, I'll also keep the blog evolving and will give it my own design spin.
First, I'm going to lay down for a bit. The room is spinning.
Although I'm considering bringing some #domains onto this platform, I am still in #wait and #see mode.
So far I'm interested, but still not #EXTREMELY #impressed....
All good posts here (and on FriendFeed). Jesse, I really like your comments and look forward to reading your content too. I think the one missing ingredient for some will be monetization (a traditional blog would allow ads and that type of content). But if the message is what you want to spread or get, there is nothing wrong with making Posterous your main blog. I think affiliate and ad programs on personal blogs are a waste of time anyway. Personally, I think they dilute ones message and cheapen the blog.
Posterous for established brands/ bloggers is an observation after looking at the twitter/ posterous/ facebook feeds pouring into friendfeed.
If you look at the blogs on friendfeed and do a independent site vs posterous comparison it stands out.
If Garry or Sachin are willing to share an analysis of user profiles, we could get a clearer picture on this.
Like you, I don't think posterous has significant downsides as the primary blog and yes, the community here is more involved than at tumblr and other sites!
Cheers,
Anita Lobo
