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July 15, 2009

Charticle: PR and Social Media, a Five Year View

Five years ago this month a group of us in the PR industry participated in an online event called Global PR Blog Week. It's hard to believe it's been five years. Bastien Beaucamp has a great rundown but I love this chart he created that provides a snapshot of where we stand as an industry.

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Comments (14)

Jul 15, 2009
thomaspower said...
I really like this
Jul 15, 2009
megan said...
Incredibly insightful.Social media has truly changed the landscape of PR, especially with the importance of leveraging relationships for success.
Jul 15, 2009
Martin Lindeskog said...
Have you read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising? Free PDF version at http://DetectiveMarketing.com
Jul 15, 2009
Wolfgang Luenenbuerger-Reidenbach said...
so true. I like the "need for measurement" thing in both columns ;)
Jul 15, 2009
Bastien_B said...
It was a real pleasure to do this. The Global PR Blog Week 1.0 was an historical moment. Reading it was like tasting a good wine... it takes value with age. :)
Jul 15, 2009
Andrea Disario said...
Great summary!
Jul 15, 2009
Alex Aizenberg said...
AWESOME... well done and well put together. Thanks!
Jul 15, 2009
Genau said...
What you mean with "PR" therm?
Jul 15, 2009
myditto said...
Great page!
Jul 16, 2009
prjayneny said...
yes PR people are finally truly PUBLIC relations practitioners...separate from media relations...able to persuade people one at a time
Jul 16, 2009
Cindy King said...
Great chart on PR & social media over the last 5 years - makes me wonder where we will be 5 years from now.
Jul 16, 2009
Earl Whipple said...
Excellent post - helpful to remember where we were in fully knowing where r - and want 2 be.
Jul 24, 2009
Kellie said...
Great summary!
Jul 25, 2009
Promotional Products said...
What a telling chart, my how times have and PR people and industry has changed. Seems like traditional media is now the last entity to break a story now.

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