The Steve Rubel Stream

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Steve Rubel
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site, a monthly Forbes.com column and in a bi-weekly AdAge column. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.

               

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Chart: Newspaper Circulation - the Last Two Decades

via theawl.com

Fascinating look at newspaper circulation over the last 20 years. Handy for PowerPoints should you need it.

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Posted 4 months ago
14 comments
Oct 27, 2009
Donald Dunnington said...
Steve - This is a dramatic presentation. The decline of the big daily newspapers is something that gets talked about a lot, but this one graph presents it so much more clearly. If I were working at one of these sinking dailies I'd be hoping someone in the executive suit is getting close to figuring out how replicate the the Wall Street Journal's path.
Oct 27, 2009
asilve3 said...
Fascinating indeed. Had all the papers charged for online content from the get-go maybe they would have fared better.
Oct 27, 2009
Kyle Austin said...
wish USA Today was included...but great visual..
Oct 28, 2009
Fernando Gutierrez said...
I don't think it would have been easy for other newspapers to charge for content. WSJ offers economic information, which is not as easy to find somewhere else for free. Also, a big part of its subscribers are businesses, who are much more likely to pay than individuals.
Oct 28, 2009
Daniel P Bingham said...
It would be interesting to see the growth in unique visitors to their online editions on this chart as well. Without including their online subscribers would the WSJ chart take the same dive as the others?
Oct 28, 2009
boikej said...
Helps illustrate what Murdoch was thinking!
Oct 29, 2009
Gabriel Chag said...
Very cool Chart. Thanx
Nov 01, 2009
Barry Dennis said...
If these were stock charts, you'd think it was 1929
Nov 03, 2009
Tonia said...
great chart. any reason USA Today is not on it?
Nov 06, 2009
r4 said...
Thanx for the valuable information. Please provide more information over it. Provide links to related topics if possible.keep posting. Will be visiting back soon.
Nov 08, 2009
filmflam said...
Where does bloomberg fit into this equation?
Nov 12, 2009
Barry Dennis said...
Bloomberg Fianacial News is positioning itself to be a Paid Circ. major player by:
1.acquiring properties that fit the Bloomberg "mold"
(Bloomberg wanted to buy the WSJ, I think).
2. If I am right about the new Business Model for the Newspaper and magazine industry, Bloomberg has options to lead the Content aggregation, rather than follow. 
 
Barry
 
Nov 25, 2009
Mike Griffin said...
as an answer to the question from Daniel Bingham, WSJ total paid circulation for the newspaper has held steady at approx 1.7M for a number of years. Also, there has been an emphasis at the Journal on individually paid subscribers (best, most profitable circulation) - that number has actually grown by 13% from 2005 - 2009, from 1.3M to 1.5M. So the Journal has defintiely followed a singular path in the marketplace.
Mar 08, 2010
movie trailer said...
nice that man

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