Chart: Newspaper Circulation - the Last Two Decades

27 Oct 2009

Chart: Newspaper Circulation - the Last Two Decades

via theawl.com

Fascinating look at newspaper circulation over the last 20 years. Handy for PowerPoints should you need it.

Comments 15 Comments

Oct 27, 2009

Donald Dunnington said...

Steve - This is a dramatic presentation. The decline of the big daily newspapers is something that gets talked about a lot, but this one graph presents it so much more clearly. If I were working at one of these sinking dailies I'd be hoping someone in the executive suit is getting close to figuring out how replicate the the Wall Street Journal's path.

Oct 27, 2009

asilve3 said...

Fascinating indeed. Had all the papers charged for online content from the get-go maybe they would have fared better.

Oct 27, 2009

Kyle Austin said...

wish USA Today was included...but great visual..

Oct 28, 2009

Fernando Gutierrez said...

I don't think it would have been easy for other newspapers to charge for content. WSJ offers economic information, which is not as easy to find somewhere else for free. Also, a big part of its subscribers are businesses, who are much more likely to pay than individuals.

Oct 28, 2009

Daniel P Bingham said...

It would be interesting to see the growth in unique visitors to their online editions on this chart as well. Without including their online subscribers would the WSJ chart take the same dive as the others?

Oct 28, 2009

boikej said...

Helps illustrate what Murdoch was thinking!

Oct 29, 2009

Gabriel Chag said...

Very cool Chart. Thanx

Nov 01, 2009

Barry Dennis said...

If these were stock charts, you'd think it was 1929

Nov 03, 2009

Tonia said...

great chart. any reason USA Today is not on it?

Nov 06, 2009

r4 said...

Thanx for the valuable information. Please provide more information over it. Provide links to related topics if possible.keep posting. Will be visiting back soon.

Nov 08, 2009

filmflam said...

Where does bloomberg fit into this equation?

Nov 12, 2009

Barry Dennis said...

Bloomberg Fianacial News is positioning itself to be a Paid Circ. major player by:

1.acquiring properties that fit the Bloomberg "mold"

(Bloomberg wanted to buy the WSJ, I think).

2. If I am right about the new Business Model for the Newspaper and magazine industry, Bloomberg has options to lead the Content aggregation, rather than follow.

Barry

Nov 25, 2009

Mike Griffin said...

as an answer to the question from Daniel Bingham, WSJ total paid circulation for the newspaper has held steady at approx 1.7M for a number of years. Also, there has been an emphasis at the Journal on individually paid subscribers (best, most profitable circulation) - that number has actually grown by 13% from 2005 - 2009, from 1.3M to 1.5M. So the Journal has defintiely followed a singular path in the marketplace.

Mar 08, 2010

movie trailer said...

nice that man

Mar 23, 2010

Seo uk said...

I like this article with tables very useful to know thanks a lot.

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