Advertising: Embedded Video Previews in Google Adwords

9 Aug 2009

Advertising: Embedded Video Previews in Google Adwords

I imagine this isn't new, but I found it interesting nonetheless. I am a football fan and had heard about Terrell Owens' new show on VH1. When I Googled it, not only was there an Adwords ad for the show but also a video preview. It definitely caught my eye. It was a non-intrusive way for me to get more information without getting in my face the way some rich media ads do. I hope that these become more interactive overtime, almost like widgets that let me do more within the ad space - and on demand.

Comments 5 Comments

Aug 09, 2009

Vadim Lavrusik said...

I agree with you on this. I think video ads like this can be an effective way to grab viewers as well as generate revenue for those hosting the ads.

Aug 10, 2009

Here, there, everywhere design thinking said...

On a search results page at Bing.com there's a grid display of all videos. When you rollover a thumbnail the video begins to play. Not great for usability if you're not used to it but still a value-add on the interactive component.

Aug 10, 2009

Sean O said...

Steve, any info on how to setup one of these video preview ads in AdWords?

Aug 10, 2009

Steve Rubel said...

@Sean I have no idea.

Aug 21, 2009

rperrin said...

You can find more information about that here :http://searchengineland.com/adwords-video-video-ads-come-to-google-search-results-13377

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