1 Oct
2009
You can't spend any time on Twitter without geeks lusting after Google Wave. Here's my quick take...it has as much chance catching on as RSS did.
I have had a Google Wave sandbox account since late July. It's slick to be sure. However, what I keep asking myself is this: what problem does it solve? In many ways it's overly complex. In fact it's too complex for the era of the Attention Crash where all of us, especially knowledge workers, are crying for simplicity.
Could it be an amazing enterprise collaboration tool? Sure, maybe. Could it be a Twitter, Facebook or email killer for consumers or a cure for cancer? I doubt it.
Wave requires a new way of thinking. Sure, we're capable of it as humans. But as
Mike Elgan,
Anil Dash and
Scoble wisely assess, Wave maybe ahead of its time. We like linearity. We need more tools that, as Jeff Jarvis has written,
offer elegant organization - as Facebook and Google do. Wave does not - at least yet. It doesn't solve problems. If three of the geekiest geeks I know are not over the moon about it, then how will anyone else be?
Wave may stall the same way RSS unfortunately did. RSS is one of the greatest Internet innovations of the last decade (thank you
Dave!). So why did it never take off with consumers? Simple. It didn't solve problems that many people have. It only solved problems that some, eg info junkies, had. And it required a new way of thinking and operating. (I would argue the entire concepts of feeds only took off once Twitter and Facebook simplified it.)
But what about Gmail you say? Gmail too was a complex beast when it debuted with its conversation views and interface - and it caught on. Yes, but Gmail was different. It solved problems: mail storage quotas and killer search. Thus people were willing to make the investment to master it.
So definitely get excited about Wave. It is way cool. It is real time - where the world is going. But, for now, it does create more problems than it solves. Let's see if Wave 2.0 fixes that.
