When Magazines Lose Their Research Departments, Google Wins
Steve Baker on Bloomberg's takeover of BusinessWeek and what it means for both the blogs and their research departments.
The Steve Rubel Stream
A stream of insights on innovation, emerging media and digital culture.
23 Nov
2009
9 Oct
2009
When the Messenger has the Megaphone
"That's the paradox of PR peoples' large, personal media footprint -- they can't use their own access to large numbers of people to promote their clients."
Tom Foremski notes that some PR professionals have a larger reach online than journalists, which presents both challenges and opportunities. He also adds that journalists will need to become more promotional. I suspect this will be easier as more writers turn free agents, which two high fliers did just this week.
Still, as PR professionals expand their networks online, we need to bring our A-game when it comes to transparency. Whenever I am knowingly mention a client I will always disclose as such - that's a commitment every PR professional on Twitter should commit to. I suspect many already do.
24 Sep
2009
Charticle: The Death of the Print Newspaper
The Mint blog has compiled in one place a wealth of data about the decline of the print newspaper. The data points come from the Newspaper Association of America and Bloomberg.
Curiously the data doesn't include aggregate figures from Mint users - which conceivably they can compile by looking at payments to newspaper delivery companies and the like. It would have been interesting to see how this trend is sliced among Mint users, who are more tech savvy.
The full size infographic is here. Highlights below via Mint.
21 Sep
2009
Technology Journalists, Trend Setters
Great article about how tech journalists are often at the bleeding edge of, well, tech-enabled journalism:
"Why, though? Because technology is the second-fastest changing field in news (after fashion). You'd watch what the fashion writers are wearing to find out what's going to be in next season. It's the same with technology, but with a longer timelag."
21 Sep
2009
Times Column Looks at Protocol in the Digital Age
The New York Times fills a void with a new column by Jenna Wortham on digital manners...
"Its primary purpose is to help you gracefully navigate the murky waters of a hyper-connected world. Mom won’t stop tagging embarrassing family photos of you on Facebook? Think you’re being stalked on the Web by a former best friend? Blast your entire address book with a very private e-mail message? I’ll try to help sort it all out."
Steve Rubel's Posterous
Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.
Steve can be reached via email at steverubel@gmail.com.
Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.
