26 Oct 2009

Ruud Hein on Geocities' Closure

Rudd Hein on GeoCities' closure:

"There are, I believe, two reasons why the Geocities model failed in popularity. And I say Geocities but I could also say Blogger or LiveJournal…

One, we don’t want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation – not cool.

Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn’t come anymore."

Good insights on how the web evolves. Online communities to date have been a cyclical business. Consumers are fickle. GeoCities didn't make the turn and the same may happen one day to Twitter and Facebook. However, there's nothing right now on the horizon it seems. So it might be awhile before we see a new class emerge.

11 Oct 2009

Studying the Evolution of Social Media to See its Future

I was a history minor in college - and, for awhile, it was my major. I am glad I was because the experience has framed how I view the development of the Internet and specifically online communities. (I have been online since 1988 when all we used were text-based online services.) 

We need to see where we've been to understand where we might be going. Webdesigner depot has a great post that takes us down memory lane with some thoughts on what's next. Remember, that there will always be hype in this space. Yahoo bought Geocities for $3.65B and now, about ten years later, they shut it down.

20 Jul 2009

Watch the Moon Landing in Real-Time on a Virtual TV, as it Aired 40 years Ago

Great idea by Kottke. All you need to do is hit this page at 4:10 EDT and you can watch the landing as it appeared on TV.

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.